Last November, it was widely reported that Facebook racks up an average of eight billion video views per day.
Now, that total is likely to increase. On Thursday, the social media network announced that it's introducing the ability for its iPhone users in the United States to share livestream video. Facebook plans on delivering that same ability to the rest of the world over the coming weeks.
All you have to do to share your live video is tap on "Update Status" and then select the "Live Video" icon. From there, you simply write a quick description and choose the audience that you want to share the clip with before going live.
During the broadcast, you'll get to see the number of live viewers tuned in, as well as the names of your friends checking out your livestreaming video.
Once each live video ends, it will be saved on your timeline like traditional videos when they're posted on the social media network.
As part of its announcement, Facebook revealed that it has been testing live video since December.
The livestreaming videos can be discovered from your friends and public figures alike directly within the News Feed. Users can even subscribe to be alerted with a notification for the next time a broadcaster goes live.
Video is already massively consumed on Facebook, but the addition of livestreaming clips and the company ramping up its plans to support virtual reality footage should spell even higher growth of video for the social media network.