Apple Music and Sonos began airing new video ads that promote several ways that music can defeat the silence in one's home and how this can bring a multitude of benefits to the family as a whole.
Apple Music was recently integrated into the Sonos systems, which allowed users to enjoy the service's features through the Sonos controller app. By simply tapping the "Add Music Services," users can start playing music on their iPhone, iPad, iPod touch and Mac PCs.
"Sonos brings Apple Music home with smart speakers you can control, room by room, from one simple app," says Sonos. "Speakers you can tune for any room to make sure every one of those personal recommendations sounds amazing. Where you love to listen."
The video ads featured acclaimed musical artists that include Matt Berninger of the rock band "The National," hip hop artist Killer Mike and Annie Clark, who is better known as St. Vincent.
The goal is for all the three artists to share their thoughts when they play music in their homes, showing how music can bring a number of benefits to their families.
"I don't like silence in the home because it, it just feels dead," says Killer Mike.
"Silence, that doesn't feel like a creative place to me," says Matt Berninger.
"Turning on music in your house is almost like turning on the lights in your house," adds Anne Clark.
The artists were seen as having some fun with their families while some music plays in the background. They think of Sonos as the epitome of a happy home, as mentioned by the voice over in the latter part of the video.
Using the words 'Music makes it home' as the caption in the video, the whole concept is actually part of a new global study aimed to find out how playing music out loud can affect family relationships in the house. The study was conducted by Dr. Daniel J. Levitin, a renowned neuroscientist who is also the author of "This is Your Brain on Music." Families in 30 homes spanning eight countries worldwide participated in the study.
"The truth is, people may be sharing a home but they're not sharing much else," says Levitin. "Schedules, stress, personal devices make people feel disconnected from one another."