Snapchat has launched a brand new revenue stream. The messaging app now lets users take advantage of custom-made geofilters, but for a price.
How To Use On-Demand Geofilters
With this new feature, users pay Snapchat to spread their customized geofilters in a particular area at a specific time.
Users can define areas no less than 20,000 square feet (which is about the size of an office building) to a maximum of 5 million square feet, in which these filters will show up. The geofilters can remain live from a minimum of one hour through 30 days.
Users will have to design their filter and send it via the new online portal of Snapchat. Right after the image is uploaded, users will then select the location where the filter is going to be used, and the time and dates they would like it to appear. The turnaround time for the approval is approximately one business day.
The company did not specify, though, what criteria the images have to meet for them to be approved.
Those who are interested to give the on-demand geofilters a go should spend as low as $5. The price, of course, depends on the amount of space the filter covers and the duration the filter should go live.
Those who will be paying for on-demand geofilters will be able to check out their metrics for their filters, for instance, the number of times these filters have been viewed.
At the moment, these filters are only available in the United States, the United Kingdom and Canada.
New Revenue Stream
On-demand geofilters are beneficial, for instance, to businesses which make use of Snapchat as their marketing platforms. These custom filters can also be used during weddings and other special events.
TechCrunch believes this new feature could open up a "broader revenue model" for the messaging app. As it stands now, the app is generating money through in-app purchases from those who wish to replay a snap and through brand-designed geofilters.
Last year, the company began charging businesses in promoting their branded geofilters.
Back in May, Snapchat co-founder and CEO Evan Spiegel revealed that the company had reached 100 million daily users and 2 billion videos a day.
Here is also a video which talks about the new on-demand geofilters.