Sonos Unveils First NYC Flagship Retail Store: Speakers, Listening Rooms And More


Sonos recently unveiled its plans to open up a permanent retail spot in New York City, offering exclusive firsthand Sonos experiences to interested customers.

The company provides a wide range of products for audiophiles — specifically, speakers, components, and home entertainment systems — that utilizes the latest tech in the industry and showcases current features such as wireless connections over home networks.

"We're making it easy for everybody to listen to the music they love in every room of their home," its company introduction writes, saying that since 2002, Sonos has been continuously aiming to "fill every home with music and make listening a valued experience again" through "reinvent[ing] home audio for the digital age."

Such is the inspiration for the company's newly furbished shop in NYC as well. It isn't just some retail shop that sells you the equipment, it replicates a consumer's home experiences with sound too without needing its customers to leave the retail store.

Seven distinct listening rooms have been set up within its confines, aptly shaped like a house, featuring designs and schematics that resemble a real home space. Of course, Sonos added their own touch to these 10 x 12 feet Listening Rooms by specifically building each not only to showcase their products, like the Sonos Play:1 or Sonos Playbar, but also to complement how sound travels and interacts with different furniture and the likes within real-world settings.

"Each of the Listening Rooms was custom-built with four layers of acoustic sheet rock and a 2,000-lb, steel-framed glass door to ensure sounds are contained within each small space," the company describes. "Beveled glass and a parallel wall that alternates absorptive and reflective materials also work together to properly create the ultimate sound quality within each room."

One such example is the seventh room located at the lower level of the store (the other six are in the main lobby) which the company claims, "offers a HiFi haven for audiophiles." Classic sound equipment like a turntable, with a fitting vinyl collection provided of course, showcases how Sonos' Connect and Connect:Amp work seamlessly with current music players.

Customers may also sign up for the store's Simple Set Up process, which includes product introductions, local delivery and home set-ups, once they purchase an item from the retail store. Those who prefer otherwise will, presumably, have to install the product on their own while still getting introductions and local delivery.

The Sonos NYC store will formally open its doors to the public on July 19, Tuesday, at 12 noon with a subsequent series of events lined up in the coming days. Located at 101 Greene Street, regular store hours are from 10 a.m. to 8 p.m. daily, 10 a.m. to 7 p.m. on Saturdays and 11 a.m. to 6 p.m. on Sundays.

Details about the upcoming store events can be accessed through its official Sonos press release.

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