Mars Chocolate Will Launch Caramel M&M's To The Delight Of Candy Lovers Everywhere This Spring

18 October 2016, 12:28 pm EDT By Lauren Keating Tech Times
Candy company Mars Chocolate announced the spring release of a new flavor, creamy and smooth caramel M&M's.  ( Mars Inc. | PR Newswire )

Caramel lovers are about to have their mouths water when they read this news.

M&Ms's parent company Mars Chocolate announced on Tuesday, Oct. 18 that it will launch a new flavor option of its popular candy this spring that includes a smooth and creamy, caramel center.

Called M&M's Caramel Chocolate Candies, the tasty treats will feature the brand's milk chocolate shell on the outside with a smooth caramel center that is just ready to start oozing flavor with each bite.

But if foodies think they can get their hands on this candy for Halloween, they will be disappointed to know that the caramel M&M's will be released this spring. At least sugar fiends will know exactly what they want in their candy-filled Easter baskets.

Just like peanut butter and jelly, chocolate and caramel just go so well together, so it will be well worth the wait. How can foodies not already think of the gooey goodness these M&M's will provide?

"Chocolate and caramel is such a popular flavor combination, especially with the fans of M&M's," explains Tanya Berman, brand director for M&M's. "In our research, our fans were enthusiastic at the possibility of a caramel variant and we can't wait for them to try the perfect balance of soft caramel and delicious M&M's chocolate this spring."

(Photo : Mars Chocolate)

M&M's Caramel Chocolate Candies sound like it will be well worth the indulgence, but a package will only contain 190 calories per serving, so consumers don't have to feel too guilty.

Many are expecting the M&M's Caramel Chocolate Candies to be the biggest launch for the brand, which is currently celebrating its 75th anniversary. Part of Mars' goals in celebration of this milestone is developing new flavors and moving to all-natural colors within the next five years.

Part of the reason why a caramel center was the next obvious flavor for the company was because caramel is "trendy" and popular among consumers.

The caramel flavor option joins other flavors and textures of M&M's like peanut and pretzel.

However, M&M's Caramel Chocolate Candies are slightly larger than the standard M&M options. It took Mars years to develop this option as to make sure it wouldn't be too sticky or too soft. The company invested $100 million in its new manufacturing plant in Topeka, Kansas where the candy is being produced.

The caramel candies will be available in single and sharing sizes, along with the Sharing Size Stand Up Pouch nationwide at food, convenience and drug stores in May 2017.

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