LG has bucked the trend with respect to how it handled news about its next flagship. Unlike companies such as Samsung and Apple, which are content with letting rumors about the Galaxy S8 and the iPhone 8 spread unconfirmed, it has announced that the LG G6 will sport the so-called FullVision display technology.
G6 FullVision Credentials
In an official statement, LG touted that the technology will offer a new viewing feature, with a design that aims to achieve maximum comfort and differentiated user experiences.
The South Korean company did not provide any image or video showing the actual G6 to back its statement up. That is not really surprising because it could undermine the impact of its global debut, which will take place at the Mobile World Congress on Feb. 26.
This means, however, that the numbers and specifications provided did not seem very impressive on paper. For example, LG claimed that FullVision largely rests on the decision to use 18:9 screen aspect ratio. It is difficult to reconcile with the actual device that we can't yet see.
Unparalleled Viewing Experience
However, here's a simple analogy that should have you sitting up and taking note. That FullVision display would mean that the G6 will be virtually bezel-free, with the screen almost completely taking up the device's front panel, including the top and bottom chins. It could even eclipse what Samsung has achieved in its upcoming Galaxy S8 screen, which also included the space previously reserved for the Home button.
To provide another context, one could turn to how LG explained the new screen in one viewing condition.
"The LG G6 with FullVision was inspired by the philosophy of experts in the movie industry who believe that an 18:9 ratio screen would be the best solution for viewing both old and new cinematic content in the digital age," Juno Cho, president of the LG Electronics Mobile Communications Company, said. "We've not only embraced that philosophy in our newest smartphone but taken it to a whole new level by incorporating the 18:9 format in many other ways."
LG has also explained how the new UX 6.0 shown in the teaser below, its proprietary Android skin, will include features that take advantage of the new screen real estate. For example, FullVision will provide different viewing experiences when watching videos and web surfing. Users will also be able to use two perfectly square windows side by side for better multitasking.
To whet fans' appetite, LG confirmed that the G6 will indeed rock a 5.7-inch QHD screen with 2,880 x 1,440 pixel resolution. On the other hand, the Y-Octa display that the Galaxy S8 is said to be shipping with was already first seen in last year's Note 7 device.
One should note the market did not exactly warm toward the G6's predecessor. If LG has learned any lesson from that experience, the G6 could prove to be one of the most exciting devices this year.