Snapchat Plus hits a whopping 1 million subscribers across various parts of the world, making it a monumental milestone for the paid service of Snap.
And as such, Snap is bringing its first ever update for the subscription service since launching it last June.
(Photo : LIONEL BONAVENTURE/AFP via Getty Images)
The logo of mobile app "Snapchat" is displayed on a tablet on January 2, 2014 in Paris. Hackers broke into Snapchat, the hugely popular mobile app, accessing the phone numbers and usernames of 4.6 million users and publishing them online, tech news website TechCrunch has announced.
The new update introduces fresh features that its paying users exclusively enjoy.
Snapchat Plus Hits 1 Million Subscribers
As per the latest news story by Tech Crunch, Snap reveals that its paid subscription service has already garnered a staggering 1 million subscribers shortly after it debuted last June.
The news outlet notes that as early as July Snap was already pocketing millions of revenue from its new subscription service, which brings hady new features to the social media platform.
Tech Crunch cites a recent report from Sensor Tower, claiming that the in-app revenue of Snap jacked up to a cool $7.3 million in the first 30 days of its new Snapchat Plus service.
It turns out that the majority of the in-app revenue of Snap actually came straight from its subscription service, which accounts for a hefty $5 million.
The data from Sensor Tower also disclosed that most Snapchat Plus users prefer to subscribe to the new paid service on a monthly basis, which retails for $3.99.
Meanwhile, other users chose other payment options, such as the $21.99 six months tier and the annual subscription, which costs $39.99.
Read Also: Snap Reports Dismal Ad Sales! Facebook's Meta and Google Shares Fell
New Snapchat Plus Features
Besides the announcement that the paid service has already reached the 1 million mark for its subscribers, Snap also introduced several new features coming to its subscription plan.
(Photo : ROBYN BECK/AFP via Getty Images)
The Snapchat log-in page is displayed on a mobile phone, March 1, 2017 in Glendale, California.
According to the latest report by XDA Developers, the latest Snapchat Plus update brings new features like Priority Story Replies and icon customization capabilities.
Snap dropped a new feature for Plus users, allowing them to enjoy "Priority Story Replies." It essentially enables paying folks to better catch the attention of Snap Stars as their replies would get prioritized compared to free users.
On top of the reply priority feature, the new update also brings a couple of eye-candy cosmetic and visual updates.
The paid subscription now allows customization of the Snapchat app icons on their phones, letting users tweak its overall look and colors.
What's more, Plus users can now replace the boring blue arrow, which indicates that a chat has already been read. It gives them the option to change it with various emojis to spice things up.
In addition, the update also refines Bitmojis by providing them with special backgrounds, including marble design, "gleaming gold," and a beach look to give it a vacation vibe.
Related Article: Snapchat Plus? Snap Tests its Subscription Service with NEW Exclusive Features!
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Written by Teejay Boris
