The new "Basic With Ads" tier was launched on Thursday, Oct. 3. Netflix said it would not rely on advertisements to generate revenues.
(Photo : Photo by OLIVIER DOULIERY/AFP via Getty Images)
In this photo illustration a computer and a mobile phone screens display the Netflix logo on March 31, 2020 in Arlington, Virginia. (Photo by Olivier DOULIERY / AFP)
However, this business strategy suddenly changed after the company's CEO, Reed Hastings, announced that Netflix was open to commercials.
Before the Basic With Ads was rolled out, the streaming giant wanted binge-watchers to have a more affordable option.
Now, subscribers in the United States, the U.K., Australia, Germany, Japan, etc., can take advantage of this cheaper tier. But it seems like there's one problem.
Netflix Basic With Ads Tier Don't Work on Apple TV
According to MacRumors' latest report, the new Netflix Basic With Ads works on numerous smart TVs. The new tier is available on iOS devices, Android, and game consoles.
(Photo : Photo credit should read LIONEL BONAVENTURE/AFP via Getty Images)
This illustration picture taken on April 21, 2018 in Paris shows the logo of the Netflix entertainment company, displayed on a tablet screen with a remote control in front of it. (Photo by Lionel BONAVENTURE / AFP)
However, it appears that Apple TV users can't use the new Basic With Ads.
To avoid confusion, the streaming service provider clarified that problem.
"Basic with ads plan to support on tvOS is not available at launch but coming soon," said Netflix.
If you are an Apple TV user and want to take advantage of the new affordable tier, Netflix stated that a Basic, Standard, or Premium subscription is required.
Critics explained that Apple TV is still not supported because the company accelerated the service's launch date to have an advantage against its competitor, Disney+.
As of press time, the company hasn't confirmed when the Basic With Ads will have its Apple TV support feature.
Netflix Basic With Ads' Details
Tech Crunch reported that the new Netflix Basic With Ads costs $6.99 per month. This is $3 cheaper compared to the original Basic plan.
If you are interested, you need to know that this service shows advertisements every four to five minutes.
Each ad can last around 15 to 30 seconds. New movies won't be affected since these shows will have pre-roll ads.
But, older films or TV shows will have mid-roll and pre-roll ads.
Aside from integrating ads, Netflix also wants to enter the gaming industry.
Previously, the Netflix cloud gaming expansion was confirmed by the company's VP of gaming, Mike Verdu.
Netflix's internal game studio in Finland was also opened.
For more news updates about Netflix and its upcoming services, always keep your tabs open here at TechTimes.
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Written by Griffin Davis
