A viral caffeine-infused soft drink called Prime Energy has sparked concerns in the United States regarding its potential dangers to children.
According to AFP, the beverage, created by well-known YouTube personalities Logan Paul and KSI in 2022, has gained popularity among child-heavy audiences who avidly follow their entertaining and sometimes controversial videos.
MIAMI, FL - SEPTEMBER 29: Roasting coffee beans are seen at Eternity Coffee Roasters during National Coffee Day on September 29, 2014 in Miami, Florida. The day is for coffee drinkers to celebrate and enjoy the popular beverage which 50% of the population, equivalent to 150 million Americans, drink espresso, cappuccino, latte, or iced/cold coffees.
High-levels of Caffeine Drink?
Prime Energy, the second line of drinks launched this year, contains high levels of caffeine. A single can contain 200 milligrams, surpassing the caffeine content in popular beverages like Coca-Cola (30 milligrams) or Red Bull (80 milligrams).
A promotional video featuring the two internet stars playing video games and table tennis portrayed a shift from lethargy to frenetic energy after consuming the beverage.
TikTok videos have since emerged, showcasing children proudly showcasing Prime bottles while chanting, "We got Prime, boys!" However, medical experts have raised concerns about the risks of caffeine consumption in younger children.
The American Academy for Child and Adolescent Psychiatry (AACAP) advised that children under the age of 12 should avoid caffeine altogether. For those between 12 and 18, a recommended limit of 100 milligrams per day, equivalent to half a can of Prime Energy, is suggested.
According to the AACAP, excessive caffeine intake can lead to anxiety, high blood pressure, anxiety, vomiting, headaches, heart rhythm issues, and restlessness, particularly in sensitive individuals.
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Prime Energy Is Under FDA Review
Top Democratic Senator Chuck Schumer has expressed alarm about the product's target market: children under the age of 18. He highlighted the "eye-popping levels of caffeine for a child's body" present in Prime Energy, which comes in enticing flavors like orange-mango and raspberry-melon.
Schumer called for an investigation into the caffeine levels and marketing strategies employed by the product. In response, the Food and Drug Administration (FDA) acknowledged the concerns raised by Schumer and assured that they are under review.
The FDA advised families and caregivers to carefully read the product label before giving it to children. Although the can includes a subtle indication that the drink is not suitable for individuals under 18, not all consumers may readily notice the warning.
Responding to the controversy, Logan Paul took to social media to express his displeasure regarding reports suggesting Canada had recalled Prime Energy cans. In a video, he clarified that the recall solely pertained to illegal imports since the drink is not officially available in the country.
Paul emphasized that Prime formulas adhered to each specific country's regulations and highlighted the beverage's disruptive impact, asserting that it is gaining market share from major corporations.
As concerns mount regarding the potential risks of Prime Energy to young consumers, regulatory bodies are examining the situation to ensure the safety of children and provide appropriate guidelines for caffeine consumption in this demographic.
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