The popular dating app Tinder has introduced "Tinder Select," a new premium subscription tier priced at $500 per month. Its subscribers will gain access to the platform's unique features, like exclusive search and matching.
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In this photo illustration taken on October 6, 2020, a user checks the dating app Tinder on a mobile phone in Islamabad.
Tinder Launching a Premium Tier
Tinder has officially unveiled its most exclusive subscription offering, called Tinder Select. This ultra-premium tier, designed for those willing to invest, comes with a hefty price tag of $500 per month.
Subscribers to Tinder Select can access a range of unique features such as "VIP" search, matching, and conversation, which are currently not available in its existing paid plans.
While the cost may seem excessive for many, Tinder has opted to keep this elite offering reserved for the app's most active users. Engadget reported that Tinder Select is currently available to less than one percent of users deemed "extremely active" by the company.
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Dating App Tinder
Although Tinder intends to expand access to Tinder Select gradually, the exact timeline for this has not been disclosed. It is worth noting that the concept of an exclusive Tinder membership was initially hinted at as far as 2019.
In 2017, Tinder introduced a discreet and exclusive version of its platform with the same name. This invite-only service was tailored for a select group of elite users, which include CEOs, supermodels, and individuals notably attractive or affluent.
During this time, TechCrunch reported that Tinder Select was primarily designed for celebrities and people who performed exceptionally well on Tinder. Access to this exclusive tier of the app appeared to be by invitation, with some users having the privilege of nominating others for entry.
Tinder's parent company, Match Group, recently disclosed that the dating app's direct revenue amounted to approximately $475 million in the second quarter of 2023. That represents a notable year-over-year growth rate of around six percent.
However, Bloomberg reported an emerging counter-trend as the number of individuals opting for Tinder subscriptions experienced a slight dip, declining by four percent to reach 10.5 million subscribers.
Earlier this month, at a Citi conference, Gary Swidler, the president of Match Group, expressed optimism regarding the potential impact of Tinder Select on the company's overall revenue.
This new and exclusive subscription tier could play a pivotal role in influencing the financial landscape of Match Group, leveraging its unique features to attract a discerning segment of users willing to pay a premium for enhanced dating experiences.
As the company explores avenues to diversify its revenue streams, Tinder Select is poised to be a significant player in this endeavor. Match Group has explored exclusive dating apps such as "The League," which it acquired in 2022.
Thus, the move to introduce Tinder Select aligns with the company's broader strategy. However, alternative Tinder subscription options are still available for users who may not be interested in such an expensive tier or those who do not meet the criteria.
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