Photo Sharing App Daylyy: A Refreshing Break from Toxic Social Media Norms

Quincy Jon, Tech Times 24 October 2023, 01:10 pm

A new social app has surfaced, offering a welcome fresh change in a world where social media platforms often teem with hate speech and unattainable beauty standards. Annapolis native Austin Anderson launched Daylyy, a photo-sharing social app, to change the social media landscape.

Daylyy, introduced in 2022, has amassed over 47,000 users in more than 100 countries in a surprisingly short period, demonstrating the need for a more genuine and accepting substitute for conventional social networking platforms.

"Life is not a highlight real," according to Daylyy co-founder and CEO Austin Anderson, as quoted by WMAR News.

The platform makes a daring move in contrast to many other well-known social networking applications by removing the ability to post filtered or altered photographs from your camera roll and only enabling users to capture photos in real-time.

By removing the obligation to provide an image and message that are picture-perfect, this strategy encourages people to be themselves.

Daylyy Has No Algorithm

According to Anderson, as quoted by TechCrunch, "[Daylyy] is a true reflection of everyone's daily life." "It's a real-time social media app. There's never going to be filters, and you're not going to see any uploads. You also won't see things like vanity metrics or numbers. And, most importantly, no algorithm."

While other applications like BeReal, Minutiae, Locket, and LiveIn all provide filter-less picture sharing, Anderson claims that Daylyy stands out by eschewing these "gimmicky" elements and providing a more genuine experience.

The software respects users' privacy by keeping their remarks private from the public eye. With social media privacy becoming more important, users must personally contact mutual followers to build a more personal relationship.

Additionally, Daylyy removes the pressure associated with seeking validation via social media participation by not showing the number of likes on a post. It differs from other platforms that profit from the fascination with metrics and stats thanks to this distinctive characteristic.

Anderson said that they often hear "a lot of apprehensions to post on Instagram" due to worries of "being judged." There is none of it in the Daylyy platform. Realizing that users may publish whenever and whatever makes you happy and that nobody else's opinion counts is part of the Daylyy effect.

Brendan van der Vossen, a former executive at VSCO, joined Daylyy as its newest team member recently to accelerate expansion. Daylyy hopes to provide Generation Z with a new viewpoint on social media using Vossen's experience creating alternative applications, according to Gud Story.

Keeping it Real on The Business Side

Daylyy is now in the pre-revenue stage, but it has developed an unusual ad-based monetization strategy. According to Anderson, "When we get to a certain user mark, bringing ads on is the main way we'll go about monetization." This tactic is similar to the methods used by Instagram and TikTok.

The focus on authenticity in Daylyy's advertising technique, however, is what makes it stand out from the competition. Businesses advertising on the platform must take a real-time photo of their goods to level the playing field and maintain app authenticity.

Daylyy's realism may put off large companies that often use extensive picture editing, but it may appeal to companies that value frank advertising, such as fashion companies like Aerie and Asos which are recognized for not retouching their models.

Even Lush, a body care firm that stopped using social media in 2021 over worries about maintaining a secure environment for consumers, has shown interest in the idea. Lush and Daylyy are not currently in active conversation, but Daylyy hopes to eventually recruit such businesses as partners.

Daylyy is a free app that can be downloaded from the App Store and Google Play Store that offers users a haven from the negativity and fakeness that are often connected with social media in the changing field of digital interaction.