In a bid to combat the growing prevalence of fake reviews and scams in online shopping, Mozilla has unveiled Fakespot. This tool harnesses the power of artificial intelligence (AI) to distinguish genuine product reviews from deceptive ones.
Fakespot's key feature, Pros and Cons, utilizes generative AI to provide consumers with valuable product insights. This development precedes concerns raised by the release of large language models like ChatGPT.
A picture taken in Liverpool, north west England on November 22, 2018 shows Black Friday sales branding on shopping websites displayed on smartphone, tablet and laptop screens. - Black Friday is a sales offer originating from the US where retailers slash prices on the day after the Thanksgiving holiday.
Mozilla Introduces AI-Powered Fakespot Chat
Since its inception, Fakespot has prioritized the integration of AI, positioning itself as a reliable companion for consumers seeking informed purchasing decisions.
Fakespot Chat, currently in testing, is designed to assist shoppers by providing accurate answers to their inquiries, simulating the experience of consulting a knowledgeable salesperson in a physical store.
This virtual counterpart is Mozilla's first large language model, and its accuracy will be refined based on user feedback. Fakespot Chat aims to streamline product research, empowering consumers to make more informed purchasing decisions.
This complimentary service is accessible on Fakespot.com, exclusively for Amazon online shoppers in the US. The operational process of Fakespot Chat is straightforward.
Users begin by utilizing the Fakespot Analyzer or extension/add-on to scrutinize an Amazon product. Following analysis, Fakespot Chat appears on the Analysis Page alongside core features like Fakespot Review Grades, Pros and Cons, and Highlights.
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Detecting Fake and Genuine Product Reviews Using Fakespot
Fakespot's technology employs advanced AI and machine learning to differentiate between genuine and counterfeit reviews, ensuring users receive accurate information.
Only data explicitly shared by users is collected, and session information is exclusively used to enhance the functionality of Fakespot Chat for the wider user base.
No account creation is required, as Fakespot upholds user privacy and does not track personal information. As Fakespot Chat is progressively rolled out on Fakespot.com, users are encouraged to provide feedback to refine its capabilities.
"With Fakespot by Mozilla, which uses AI to detect fake reviews and scams, we've seen it all when it comes to e-commerce. Counterfeits, fake reviews, review flooding, and nowadays, more GPT-generated fake reviews and fraudulent trends that rapidly explode and recede as trends naturally progress," Mozilla wrote in a blog post.
"Fakespot Chat will guide you as you're shopping by answering your questions with trust already built-in. This strengthens what we believe shopping should look like, in a world where a paradigm shift is occurring in consumer technology: privacy, safety and openness are imperative to our experiences as individuals on the internet," it added.
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