Sony Confirms PS5 Entering Later Life Cycle: Shift in Strategy Revealed

Quincy Jon, Tech Times 14 February 2024, 06:02 pm

Sony has confirmed that the PlayStation 5 (PS5) is nearing its last phase after sales fell below expectations. The firm had initially predicted 25 million devices by March 2025, but 8.2 million holiday quarter sales in 2023 lowered their prediction to 21 million, missing its lofty aim despite a year-over-year gain.

Sony's Senior Vice President Naomi Matsuoka expects PS5 sales to slow beginning next fiscal year, highlighting the need to balance profitability and sales. Since its November 2020 launch during the pandemic, the PS5 has sold 54.7 million copies in three years, entering "the latter stage of its life cycle."

Since the PS5 was introduced over three years ago, the firm has faced challenges sustaining momentum. Sony released an updated console in October last year that had improved specs, the PS5 Slim. Its competitor, Nintendo, faces a similar dilemma, but new games and movies starring Super Mario have kept its near-seven-year-old Switch device relevant.

(Photo : PHILIP FONG/AFP via Getty Images) A Sony Playstation 5 video game console is displayed at the company's headquarters in Tokyo on January 31, 2023.

Shifting Strategy

After modifying expectations for its main gaming division, Sony Group Corp. aims to take its finance arm public in October 2025 to raise capital. This decision revealed alongside earnings results and updated fiscal year estimates, marks a reversal of the 2020 $3.7 billion take-private agreement, per Bloomberg.

Moreover, Sony disclosed in a recent financial report that there won't be any major first-party exclusive PlayStation 5 games from existing franchises released this year or before the end of the next financial year in March 2025. President, COO, and CFO Hiroki Totoki focused on high-quality works and live service games, revealing concerns about a potential gap in PS5 exclusives.

In 2024, Sony is turning to third-party publishers, highlighting exclusives like Square Enix's Final Fantasy 7 Rebirth and console exclusivity for Konami's Silent Hill 2 remake. A recent State of Play presentation showcased these and other exclusive games from external studios, addressing the potential shortage of first-party releases.

Sony canceled its merger with Zee Entertainment in January. Over the course of two years, Sony secured the arrangement to join the lucrative Indian entertainment sector. Totoki said Wednesday that India has "great growth potential" and that the business would "seek various opportunities" and find ways to "replace" the failed Zee deal, according to CNBC.

Sony Recognized for Its Renewable Energy Efforts

Meanwhile, Sony has made the CDP's A-List for the third year in a row and the eighth time in climate change. Sony's "Road to Zero" long-term environmental strategy aims to eliminate its environmental impact by 2050, recognizing its importance to corporate success.

According to its media release, the corporation has hastened its goal to obtain 100% renewable power at its own locations from 2040 to 2030 and moved its net-zero ambitions from 2050 to 2040 for Scopes 1 to 3. Sony obtained clearance for the "Science-Based Targets Initiative" for net-zero aims in 2022.

Sony has achieved 100% renewable energy at all its European and Chinese facilities and aims to reach 35% by fiscal 2025 via energy-saving programs. Sony began a virtual PPA utilizing the Feed-in Premium scheme in fiscal 2022, doubling renewable power to 29.7% from fiscal 2021.

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