PlanetReFi, a renowned cryptocurrency project that uses the blockchain to address pressing social and sustainability challenges, has announced the appointment of Zoe Wei as its Strategic Advisor.

Wei is a prolific crypto enthusiast and veteran who co-founded Navigators. She's a passionate advocate of technological advancement and brings with her a wealth of insight and experience from years spent at Binance, the largest cryptocurrency exchange in the world.

She was the Head of Developer Relations and Ecosystem Growth at BNB Chain, Binance's community-first blockchain. She also led token investment at the exchange's venture arm, Binance Labs, and is a former Executive Director of Fan Token, Fiat Business, and Binance Connect at Binance.

As the crypto space goes through a period of volatility, uncertainty, and institutionalization, together Wei and PlanetReFi can help bring change to the world of crypto and planet sustainability as they move forward amidst this rapid transformation. 

This latest announcement from PlanetReFi comes hot on the heels of the football star Lionel Messi launching his very first RWA on PLANET. The Limited Edition of the "Join The Planet" RWA series, which involves 50,000 pieces carrying the 'Goat' Messi's signature as a mark of unmatched authenticity, has been garnering a ton of attention worldwide.

PLANET is also taking the exclusive, Limited Edition Messi-backed RWA to the popular crypto event TOKEN2049 in Dubai, which will be packed with over 20,000 attendees and more than 5,000 companies. Interestingly, its native PLANET token is also going through a voting process that can get it listed on Binance Futures. 

So, as PLANET gains adoption and achieves milestones, Wei's experience at Binance's different segments can help it form strategic alliances in the crypto sector, capture the next phase of growth, and navigate the exciting RWA world, which is buzzing with institutional interest and capital. 

Overall, Wei's deep experience, exceptional skills, and vast network can meaningfully contribute to PlanetReFi's mission to create a more transparent and sustainable future.