Priyanka Chaturvedi founded HealthClic in 2015 with a drive to provide the best primary medical care in the world. Chaturvedi created a model that has changed how high-net-worth individuals and public figures receive medical care in the UK.
The concierge medicine market has grown by 67 percent globally since 2019, with projections showing it will reach $25.6 billion by 2030. This growth reflects changing patient expectations, particularly among those who demand privacy and comprehensive care. HealthClic maintains a remarkable 98 percent membership renewal rate, positioning it as a leader in this rapidly expanding sector.
Breaking Down the 'Trust Barrier' with High-Profile Patients
Chaturvedi coined the term "Trust Barrier" to describe the unique challenge that wealthy and famous individuals face when seeking medical care. This concept addresses the fundamental hesitation many high-profile patients have toward various operatives, not just healthcare professionals.
"The Trust Barrier is about creating a safe space where patients who are used to guarding themselves, can speak openly about their health concerns," she explains. "Many doctors misinterpret these patients' caution as entitlement, when it's a learned defense mechanism from years of people taking advantage of their position."
Her insight has changed how HealthClic physicians interact with patients from the entertainment industry, political sphere, and business world. Rather than viewing their requests for exceptional service as excessive, doctors now understand these needs as essential for establishing therapeutic relationships.
The company's physicians accompany patients to specialist appointments, surgeries, and complex medical consultations. When HealthClic introduced this practice in 2015, UK hospitals initially resisted it. Today, this advocacy strategy has gained acceptance as its benefits for patient outcomes become clearer.
Preventative Medicine for Ultra-High-Net-Worth Individuals
HealthClic was among the first UK practices to incorporate whole genome sequencing into their standard preventative care protocols. According to partnering genomics companies, this integration happened years before competing practices in the UK adopted similar technologies.
The practice has developed comprehensive preventative programs based on genetic predispositions, allowing HealthClic physicians to tailor health monitoring and interventions to each patient's risk profile. Recent data from 2024 shows that members of concierge practices receive preventative interventions an average of 4.2 years earlier than patients in traditional care models.
For Chaturvedi, this focus represents the core purpose of concierge medicine. "We are moving away from the outdated model of 'sick care' where doctors only see patients after problems develop," she notes in her contributions to the Global Family Office Community journal. Instead, HealthClic physicians cultivate deep knowledge of each family's health history, allowing them to anticipate needs before they become critical.
This approach proved particularly valuable during the COVID-19 pandemic when HealthClic became one of the first practices in the UK to offer private COVID-19 testing in March 2020. Their ability to mobilize quickly for members and non-members alike demonstrated the agility of their model during a public health crisis.
From Life-Saving Interventions to International Recognition
One of the many examples of HealthClic's impact came when they arranged life-saving surgery across the pond from the UK at Cedars-Sinai in Los Angeles for a young patient with a severe spine condition. After UK specialists had placed her on critical care support, with limited life expectancy, Chaturvedi's team believed in leaving no stone unturned, and looked beyond the borders—finding a surgical option that others had dismissed.
This case exemplifies her views on the fundamental difference in her practice model. "Traditional healthcare systems, even private ones, have institutional limitations. They may even have bias. Our model allows us to think beyond conventional boundaries and find solutions others might miss," she shared.
Chaturvedi's expertise has earned her speaking engagements at Cambridge Judge Business School, where she teaches seminars on concierge medicine and high-net-worth client care. She contributes regularly to Concierge Medicine Today, particularly on topics related to celebrity and executive healthcare challenges.
Current research indicates that the pandemic has permanently altered patient expectations around healthcare access. A 2024 survey found that 72 percent of high-income individuals now prioritize direct physician access in their healthcare decisions, up from 47 percent pre-pandemic. HealthClic's membership model, which provides 24/7 physician availability and personalized care plans, focusing on preventative medicine, aligns perfectly with this changing demand and the future of the healthcare industry.
As traditional healthcare continues struggling with resource constraints and impersonal care, Chaturvedi's work offers insights for the broader medical community. Her contributions have established new standards for patient-physician relationships, preventative care protocols, and service excellence, proving that concierge medicine can deliver clinical outcomes that match its premium experience.
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