Spotify is similar to many other streaming services in that it costs the industry standard of $9.99 per month. Spotify has, however, long charged $12.99 per month for those who use it through iTunes to offset the 30 percent cut that Apple takes.

Now, Spotify is actively discouraging users from using iTunes, instead suggesting that they pay for its service directly through the Spotify website. The company has released instructions on how to stop paying for Spotify through iTunes and start paying Spotify directly.

"We like you just the way you are. Don't change. Ever. But if you want to change how much you pay for Spotify Premium, we're here to help," said an email from Spotify sent to customers. "In case you didn't know, the normal Premium price is only $9.99, but Apple charges 30 percent on all payments made through iTunes. You can get the exact same Spotify for only $9.99/month, and it's super simple."

Users interested in transferring their subscriptions to the Web will need to wait until their current subscription ends, and the process is a little tricky, possibly leading to some time in between subscriptions. Of course, in the meantime, users can use the ad-supported version of Spotify for free.

Apple has been heavily criticized by other streaming services, largely because of the cut it takes from in-app subscriptions. Of course, those complaints have been more prominent since the launch of Apple Music. Apple is also reportedly facing inquiries from the FTC over claims that the company is pressuring record labels to dismantle Spotify's free streaming tier, a service that sets Spotify apart from other streaming services.

It is very interesting to see Spotify take such an aggressive stance against Apple, especially when it doesn't yet seem as though Spotify has felt the sting from Apple Music. Of course, once free trials for Apple Music begin to expire, it is likely that people will seriously begin to weigh up the pros and cons of each, likely leading to many leaving Spotify for Apple Music.

Spotify is currently the dominant player in the music streaming business, boasting 75 million active monthly users and 20 million paid subscribers. Because Apple Music customers are enjoying their three-month trial period, it is unclear what kind of impact Apple Music will end up having on the industry. It is likely that this will be much clearer toward the end of the year.

Via: The Verge