If Bugatti is going to make a car available for a video game, it has to be worth its while.

The ultra-premium supercar manufacturer just released the teaser to its Bugatti Vision Gran Turismo as a virtual concept to be revealed at the International Motor Show (IAA) in Frankfurt from September 17 to 27. This Bugatti will be available for gamers to download into PlayStation 3's Gran Turismo 6 after it's revealed at the auto show next month.

"Bugatti is the world's most exclusive super sports car brand and Bugatti cars are only available to an extremely small group of automobile connoisseurs," Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S, said in a Gran-Turismo press release. "At the same time Bugatti is admired and loved by countless people throughout the world. We highly appreciate this enthusiasm. The Bugatti Vision Gran Turismo will make our brand available to them as well as to gamers and high-performance aficionados throughout the world, only very few of whom will be able to afford a real Bugatti. They can all benefit from the success of our brand. This is a project for our fans."

Added head of the Bugatti design team Achim Anscheidt: "With the Bugatti Vision Gran Turismo, we have not developed a fantasy product of the type which is normally seen in this category of the game. We had the clear goal of developing a vehicle which could also be driven on a real race circuit if it left the virtual world. Bugatti Vision Gran Turismo stands for authenticity."

Polyphony Digital, the company behind the Vision Gran Turismo project, couldn't be more excited about Bugatti's involvement.

"I was thrilled and surprised that such a revered, traditional brand as Bugatti shares my passion and vision for Gran Turismo," says Kazunori Yamauchi, president of Polyphony Digital. 

While it isn't clear as of press time if this teaser of Bugatti's newest features will be used in its Chiron or future models, it's going to be a sight to be seen if it hits the road and this video game alike.

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