Ferrari GTO Sold For $48.4 Million, Breaks Auction Record For Most Valuable Car An exquisite 'Ferrari 250 GTO' shattered auction records after it was sold for $48.4 million on Saturday at the RM Sotheby's collector car sale. It broke the previous record of $38.1 million paid for a 1963 Ferrari in 2014. by John Carlo A. Villaruel