Publishers on the Apple News iOS app have a new way to deliver sponsored ad content to users. Apple released developer guidelines outlining features of their latest ad unit within the app, making sponsored content nearly identical to regular articles.
Apps/Software March 15, 2016
In short, don't be deceptive.
Internet December 22, 2015
BuzzFeed's website has no visible ads yet the business is thriving. How exactly does its native advertising model work?
Business March 6, 2015
Twitter and Namo Media have joined forces to beef up the former’s mobile advertising business with a unified goal in mind. The price of the deal remains a mystery, though.
Business June 9, 2014