The Moto Z Play is now available on Motorola's own Moto Maker, having been previously available on Verizon, Best Buy and Amazon in the United States.
Unlike last year's Moto X on Moto Maker, there aren't a lot of customization options for the Moto Z Play, save for a "Black and Silver" or "White and Fine Gold" color scheme for the exclusive CDMA Verizon version. The unlocked version of the phone doesn't seem to have different color options, as per the site.
For those on Sprint itching to have the Moto Z Play, you're out of luck as no version of the device that will work with Sprint's CDMA network is available.
For those who are going to order the Moto Z Play directly on the site, Motorola is also listing Moto Mods that go along with the device, if users wish to purchase one, or several. Moto Mods are modular accessories or peripherals attached to the back of the device in order to give it extra functionality such as an extended battery life, a much higher-quality camera, a short-throw projector or high-end speakers. It's the closest realization to the modular phone concept, where users can fully swap physical components of a phone for another.
Currently, there are five Moto Mods accessories available on Motorola's Moto Maker site. There's Hasselblad True Zoom for $299.99, the Moto Insta-Share Projector for $299.99, the JBL SoundBoost Speaker for $79.99, Power Pack Batteries starting at $59.99 with different designs for higher prices and Swappable back covers for $19.99 each.
Motorola is touting the Moto Z Play as its "longest-lasting smartphone battery ever," with up to 50 hours of battery life that supports turbocharging technology. Motorola claims that users can charge the phone with up to nine hours of battery life for just 15 minutes.
The device rocks a 5.5-inch 1080p HD super AMOLED display with 403 ppi. It has an octa-core 2.0 GHz Cortex-A53 CPU with 3 GB of RAM. It's powered by Qualcomm Snapdragon 625 with the Adreno 506 for graphics. It will come with Android 6.0 Marshmallow out of the box, with a planned Android 7.0 Nougat update in the offing. It comes with 32 GB of internal storage expandable up to 256 GB.
On the back of the device is a 16-megapixel camera that can record 4K video at 30 fps and 720p video at 120 fps. On the front is a 5-megapixel camera and a LED flash for brighter, more vibrant selfies.
The Moto Z Play retails for $449.99 unlocked for AT&T, T-Mobile, and other compatible GSM networks. Motorola will ship the devices out on Oct. 26 to those who order via Moto Maker. You can purchase one over at the Moto Maker site now.