The Surface Pro computers have come a long way to the point where Macbook Pro users have decided these devices are good to use. Apparently, many have made the switch, and Microsoft has taken the time out to brag. If true, it would mean a lot to Microsoft as its Surface computers have been slow to take off ever since the first product was released many years ago.
In a recent announcement, Microsoft says the month of November is its best yet when it comes down to sales of its Surface Pro computers. This is likely due to a number of factors, but the company chose to focus on users switching from the Macbook Pro to its own devices.
"More people are switching from Macs to Surface than ever before. Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro — especially among professionals — is leading more and more people to make the switch to Surface, like this," says Microsoft in a blog post. "It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we're doing good work."
This is not good news for Apple, especially seeing as the Macbook Pro 2016 models have launched without an SD card slot and other key hardware features used by professionals and regular users alike. Microsoft is still working with these old technologies since there are no replacements at this time.
As for Apple, the company has popularized the #donglelife as its users are now forced to take advantage of several dongles to have the experience they want from the new Macbook Pro products.
What Can Apple Do To Retain Consumers
It's pretty simple; give consumers what they want instead of "over innovating." The technology is there, so there's no need to force users to retreat to the #donglelife. If Apple feels the available tech is old and need improvements, then it should come up with a replacement or work with others to do so before taking action.
When Steve Jobs decided to walk away from Adobe Flash, it wasn't much of a big deal since HTML5 was on the horizon. This time around, however, there's no reputable alternative that improves the user experience, it just gets worse.
What Can Microsoft Do To Keep Momentum
Microsoft only needs to give users what they want, and only make big changes to the experience if there's a good enough alternative. Furthermore, the company must also keep the pace with Apple in how many devices it releases to the market, and also make sure the pricing is not out of this world.
Let's be honest here, the Microsoft tax is not yet warranted.