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OLED vs. QLED - LG Display Dismisses New Samsung QLED TV Technology: It's Still An LCD Panel

7 January 2017, 9:31 am EST By Alexandra Burlacu Tech Times
Samsung unveiled new QLED TVs at CES 2017 touting the "best picture quality ever," but LG is not utterly impressed. LG Display reckons the greater luminance offered by QLED, but says it's still an LCD panel after all. Pictured here is LG's Signature OLED TV W Series unveiled at CES 2017.  ( Tech Times )

CES 2017 brought exciting news for TV fans, introducing top-notch television sets from the likes of Sony, LG, and Samsung.

LG unveiled a gorgeous 4K OLED W series at the show, while Samsung vowed to revolutionize the TV experience and herald a new era of entertainment with its new QLED TV series.

Samsung touts that its QLED TVs deliver the best picture quality ever, marking a "major paradigm shift in the visual industry."

LG Is Not That Impressed By QLED

LG, meanwhile, is not utterly impressed by Samsung's new QLED TV technology and explains that it's not all that revolutionary after all. LG continues to focus on organic light-emitting diode (OLED) TVs and says that the new quantum dot light-emitting diode (QLED) TV technology does have an upside, but it's not that major.

More specifically, LG reckons that QLED has greater luminance, but that's about all it has extra compared to Samsung's previous quantum dot TVs.

It's Still An LCD Panel

"The only change in Samsung Electronics' new product and previous one is luminance. In quantum dot, luminance can vary according to backlight," says Han Sang-beom, LG Display vice chairman, as cited by Business Korea. "It is true that Samsung improved the efficiency of quantum dot, but it is a very small part of it. It is still [an] LCD panel."

The LG executive's comment comes in response to Kim Hyun-seok, Samsung Electronics' president of the visual display business, who praised the new QLED TV technology and said that "further competition of visual quality is meaningless."

While LG's executive gives credit to the impressive color reproduction achieved with quantum dot technology, he also points out that LG has its white color solution technology based on IPS Nano.

OLED vs. QLED

The LG Display vice chairman further highlights that comparing QLED to OLED is useless, like comparing apples to oranges. OLED is self-light-emitting whereas QLED is not, so they are obviously two different display types.

LG Display plans to continue expanding its large OLED business, as well as its small and mid-size plastic OLED (P-OLED) business this year. At the same time, the company plans to bank on its premium LCD business to strengthen its dominant position in the global display market.

Moreover, LG plans to double its large OLED panel production output compared to last year and more than double it each year in the future by changing its business structure to OLED, kicking off sixth-generation small and mid-size P-OLED panel production.

Both Samsung and LG continue to innovate and add impressive new technology to make their TV offerings stand out. While Samsung introduced QLED, LG unwrapped a new technology called Crystal Sound OLED (CSO), which basically offers a high-end OLED panel with a sound system baked in.

LG claims that CSO will deliver outstanding sound quality compared to using external speakers, which only produce reflective sound. The company showcased CSO technology at CES 2017 on 55-inch and 65-inch UHD TVs and the demonstration was quite impressive.

All in all, it seems that competition keeps heating up between LG and Samsung, heralding an exciting future for high-end TVs. Which one do you prefer, Samsung or LG? Let us know in the comment section below.

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