Tag Heuer Connected Modular 45 Smartwatch Leaked: $1,650 Price Tag, Android Wear 2.0, 'Swiss Made' Certification
After several rumors and teases, Tag Heuer itself leaked the details of its upcoming Android Wear 2.0 smartwatch before the device's official announcement.
Tag Heuer posted information regarding the smartwatch, named the Connected Modular 45, on its official website before the March 14 announcement date, revealing a few things that customers can expect from the device.
Tag Heuer Connected Modular 45 Specs And Features
The Tag Heuer Connected Modular 45 smartwatch, initially expected to be launched in May, was previously rumored to be announced on March 14. The rumors turned out to be true, as Tag Heuer teased that the smartwatch will be announced on that date. However, the company spoiled its own surprise, revealing information regarding the Connected Modular 45 early.
As expected, the Connected Modular 45 will be powered by Android Wear 2.0, the latest version of Google's operating system for wearable devices. The smartwatch also comes with a price tag of $1,650, and will allow customers to choose between a wide variety of colors, materials, and combinations, with interchangeable straps, lugs, and buckles. Some of the options available to customers for the material of the strap include rubber, calfskin, rubber combo, ceramic, and titanium bracelets. Customers will be able to choose between titanium, titanium with 18K rose gold, titanium with matte black ceramic, and titanium with diamonds for the lugs, while buckles will be offered in titanium or PVD.
While the customization options for the device are expansive, they are not the major draw of the Connected Modular 45. The smartwatch is capable of switching between the Connected module, referring to the smartwatch mode, and the mechanical module. The latter module allows the Connected Modular 45 to come with Swiss Made certification, which was not given to the Connected smartwatch that Tag Heuer released in November 2015.
The smartwatch side of the Connected Modular 45, in addition to Android Wear 2.0, features an Intel chipset, support for Wi-Fi and GPS, Android Pay capabilities, an AMOLED display, an over 24-hour battery life, and storage of 4 GB.
Google's Android Wear 2.0
The Tag Heuer Connected Modular 45 being powered by Android Wear 2.0 is a big deal for the wearable device operating system, especially as its Swiss Made certification will allow it to better challenge the luxury models of the Apple Watch.
Google officially launched Android Wear 2.0 last month, alongside the first smartwatches that utilized the operating system, the LG Watch Style and the LG Watch Sport.
Google claims that the latest version of the operating system is focused on customizable watch faces, improve workouts, new ways to utilize apps and connect with people, and Google Assistant integration. Android Wear 2.0 has since been pushed out to wearable devices that the operating system will support.
The LG Watch Style and the LG Watch Sport, the result of a collaboration between LG and Google, were released as the first Android Wear 2.0-powered devices. Along with other smartwatches powered by Android Wear 2.0 such as the Tag Heuer Connected Modular 45, Google is now looking to expand its presence in the wearable device industry.