A couple of weeks ago, T-Mobile announced a promotional event named #GetOutofTheRed to draw Verizon customers away from the carrier and integrate them to its network. Verizon is allegedly set to respond with a unique offer of its own to lure T-Mobile subscribers.
A new report indicates the steps which Verizon is allegedly poised to counter T-Mobile's plans. It appears that the two network operators are leaving no stone unturned to retain existing subscribers, as well as finding ways to entice new customers.
Verizon's Revenge On T-Mobile
According to a report from PhoneArena, Verizon has found the perfect way of seeking revenge on T-Mobile. The carrier has allegedly come up with an offer in collaboration with Target. Any consumer who wants to port their number from T-Mobile to Verizon will be given a massive $300 discount on the iPhone 7 and iPhone 7 Plus, which they purchase from Target.
This limited period offer will commence on June 4 and will be valid till June 12. People who wish to take advantage of the offer will have to download and install the Cartwheel app. They will also need to download the special coupon for the transaction.
The discount will be applied to the purchase at the time of billing. Verizon retails the iPhone 7 for $650, which means that after this offer, the smartphone will be available for just $350. The iPhone 7 Plus, on the other hand, is priced $770 and will be available for $470 after the discount is applied.
T-Mobile #GetOutofTheRed Campaign
As part of its #GetOutofTheRed campaign, T-Mobile offered Verizon customers an opportunity to port their numbers over to the former's network. The carrier said that new iPhone users — along with Google Pixel users — on Verizon could change their operator to T-Mobile without having to worry about the remaining phone payments.
In fact, T-Mobile promised these customers that it would take care of their remaining Verizon phone payments. However, in return, the new subscribers would need to insure their handsets with T-Mobile under its insurance program, which starts from $15 a month. This plan came into effect from May 31.
The competition between the two carriers is not something new. T-Mobile's plan in May made it seem as if the carrier had finally found a way to severely reduce the number of Verizon subscribers. However, if Verizon announces the supposed deal as reported, then it could be sweet revenge and may get T-Mobile to reconsider its marketing ploys.