A recent report indicated that the new Galaxy S8 flagship is not as successful as the Galaxy S7 before it, but Samsung argues that the comparison is skewed.
Samsung is refuting claims that its Galaxy S8 is not selling as good as its predecessor, highlighting that such a comparison is premature at this point. The company explains that last year it launched its Galaxy S7 and Galaxy S7 edge globally, whereas this year it released the Galaxy S8 and Galaxy S8 series more gradually.
More specifically, Samsung launched its new Galaxy S8 and Galaxy S8 Plus flagships back in April this year but made them available in just a few markets at first. The smartphones reached more markets in May.
Too Soon To Gauge Galaxy S8 Success
With this in mind, Samsung says that a comparison between the Galaxy S8 and Galaxy S7 market success is not really plausible at this point, considering the different product launch schemes. Consequently, Samsung suggests that industry watchers should instead wait a bit longer before attempting to gauge the Galaxy S8's commercial success in comparison to that of the Galaxy S7.
Analysts, on the other hand, believe the Galaxy S8 series was off to a strong start but started to drop in demand not long after it hit the market. Samsung has not offered any sales figures for the Galaxy S8 lineup since May, which may further be interpreted as evidence of a drop in demand. The company had announced on May 16 that Galaxy S8 sales topped 10 million up to that point, but has been quiet ever since.
"Since the 10 million shipment, Samsung is not revealing sales figures possibly due to slowing sales," said an analyst. "We assume the S8 is selling less than the S7."
Samsung Galaxy Note 8 En Route
The Galaxy S8 and Galaxy S8 Plus are still relatively fresh on the market, however, and they're widely considered among the best smartphones currently available on the market. The two stirred plenty of interest so far and will likely see greater sales going forward, albeit some Samsung fans may be waiting to see what the upcoming Galaxy Note 8 brings to the table before deciding which flagship to purchase.
The Galaxy Note 8 is rumored to hit the scene in August or September, around the IFA 2017 trade show, but there has also been some speculation that Samsung might release the flagship sooner in order to offset disappointing Galaxy S8 sales. With no official information, however, take all rumors with a grain of salt.