As Google's announces its new decision to "self-regulate" its  advertising policies, why Zoomd Technologies ($ZMDTF,  $ZOOMD), Adcore (TSXV: ADCO)and AcuityAds (OTCMKTS:  ACUIF) should be on investors' watchlist 

This week, Google dropped a major bomb that will affect its users,  clients, and investors. Google announced that it will not utilize key targeting and virtual analytics in order to advertise to internet users.  

This change in Google's strategy of "self-regulation" not only hinders  its potential marketing reach, but cripples over 80% of the AdTech  industry who rely on Google's data for targeting online ad  campaigns.  

Though Google the dominant player in the global AdTech space - it is not a monopoly. There are several prominent advertising technology (AdTech) firms around the world who do not rely on the  Google data and stand to profit significantly from this turn of events.  

Such companies may potentially enjoy the shift of advertisers from the Google-reliant AdTech firms who have now the earth dragged under their feet. We foresee a massive surge of clientele toward  companies who will be able to yet provide this invaluable service  based on their own onsite search technology and other proprietary  engines independent of the Google domain. These are likely prime  targets to invest in, as they face a potential multibillion client  migration from the Google dependent vendors. 

Below are the three major AdTech companies which investors should  research and test for a rapid investment potential. These companies  are rising players in the industry and in our opinion most likely to  gain from the new market situation:

1. Zoomd Technologies (OTC: ZMDTF, TSXV: ZOMD) 

Zoomd Technologies has become the rising star of the marketing technology world. The company was founded by a team of leading  entrepreneurs and advertising executives and experts from Israel,  including Amit Bohensky, Ofer Eitan, Omri Argaman, and Niv  Sharoni. 

In 2012, Zoom was established as an internal search engine,  bringing bloggers, publishers, and other relevant users to utilize their proven system, accurately capturing large and strategic virtual populations. As their campaigns on social media and  around the web began to profit from Zoomd's updated top-of the- line marketing methods, the company has grown into a  major player in Ad-Tech.  

Investors should also note that Zoomd is uniquely able to help its clients reach from the United States to Japan. In recent  years, Zoomd has acquired as well as partnered with talented  start-ups companies which are vital to expanding its already  tried and tested global reach. Last month, Zoomd's shares on  the Toronto Stock Exchange (ZOMD) rose above fifty percent  during a two-day period. The increase in value was directly  linked to the company's acquisition of Japanese AdTech start up Performance Revenues. 

Now, even during the coronavirus pandemic, Zoomd further developed and launched their SaaS platform. The company will  now be allowing public relations and marketing companies to  personally design digital marketing campaigns. Zoomd's new  platform, which will advance grow by enhancing virtual and  algorithmic forces through AI (artificial intelligence). With all  the right factors, Zoomd's system can become better than  Google Ads, bringing content to more than 600 platforms - a  "one-stop-shop" for user acquisition.

As Google dismissed major targeting updates and advertising  advancements, investors should look to companies like Zoomd  Technologies to fill the gap and increase their market share in the  coming months. 

2. Adcore (TSXV: ADCO) 

Adcore specializes in connecting their clients across marketing  channels in order to increase online exposure and boost company growth. Omri Brill is the Chairman and Director, along with directors Roi Nevo and Jason Saltzman, Adcore has decades of  advertising technology and business experience. 

While looking into the company, investors should pick-up quickly that it knows its value, calling its marketing process  "Effortless Advertising." The company is developing tailored  solutions for marketing agencies, consultants, platforms, and  influencers in order to bring companies to their core industry and  interested online users. 

Currently, Adcore is providing a significant global reach with  over two hundred partners in over forty countries. In addition, the company is assisting over 35,000 clients with advertising  accounts, concluding that over $500 million dollars were spent  on via the Adcore platform.

3. AcuityAds (OTCMKTS: ACUIF) 

Based in Toronto, Canada with offices across the United States,  AcuityAds is one of North America's top advertising firms. The company has designed a powerful solution to strategically advertise on all major social media platforms, websites, and around the internet so that clients can run automated ads which  can be customized and reach the right audiences. 

AcuityAds' secret is its one-to-one messaging system which combines platform dashboards and digital devices in order to see  the entire display and analytics. The company is also known for its  in-house experts and focus on a machine learning algorithm which has been proven to increase digital campaign results by 10-15%. 

In 2021, AcuityAds is focusing on expanding its investment, and  therefore stock price. This week, Echelon Capital Markets gave a  shining and credible update, showing the company's proven methods in the AdTech world and transforming ads into company  growth. Echelon's analyst Rob Goff authored that he believes the target price will jump from $21.00 per share to $33.00. This year  alone, AcuityAds has increased its stock price per share by more  than 1300%. Now is the time for investors to realize the  company's potential.  

While Google decided to tie its hands behind its back in the age of technology and targeted advertisements, rising companies like Zoomd Technologies, Adcore, and AcuityAds will fill the market share. AdTech companies and their clients are dependent on platforms that will not only provide them with exceptional cost per-click ratings and strategic social reach but at the end of the  day, grow the company into its next stage. As these companies are listed on smaller stock exchanges, investors must take notice  and act quickly, before Google's loss is someone else's gain.