This year marks the return of Toyota's oldest nameplate after a 50-year absence!

The new 2023 Toyota Crown, which makes its public premiere on Thursday, July 14, is substantially different from the sedan that has developed over 15 generations in the company's country of origin. With its higher, crossover-like proportions, it physically towers over the rest of Toyota's sedans, according to CNET.

Crown
(Photo : Toyota Motor Corporation/ YouTube via screenshot)

Toyota's New Flagship Sedan

With a wheelbase of 112.2 inches and a footprint of 194 inches from bumper to bumper, the Crown has a little smaller footprint than the current Camry and a slightly larger one than the Avalon. The Crown will be the company's new flagship sedan as the Avalon exits the lineup this year.

It is also worth noting that the Crown is about 3.7 inches taller than the Camry thanks to its 60.6-inch roofline and has radically different proportions from anything that Toyota has previously created.

The majority of the Crown's verticality, according to brand representatives, is caused by the body's "lift-up" proportions rather than noticeably higher ground clearance, as noted by CNET's report.

The Crown's designers were able to raise the seating position of the vehicle by raising the roof, giving it a more crossover-like height.

This allowed them to combine the sedan's familiar driving characteristics, design, and discrete trunk with the small SUV's forward visibility and simple step-in entry and exit.

However, given how many modern SUVs already have highly car-like driving characteristics, CNET claims that Toyota may be picking at straws in terms of the perceived benefits of the driving experience.

Read also: Toyota Loses EV Tax Credit in the US-But Why? 

All About The Crown

A front MacPherson strut suspension and a multilink arrangement with standard 19-inch wheels for base trims and optional 21-inch wheels for the Limited trim are responsible for the handling of the Crown.

The highest specification Platinum grade will enhance the suspension and includes those 21s as standard equipment.

Customers who purchase a Crown have a choice between two hybrid powertrains, both of which come standard with electronic all-wheel drive.

The 2.5-liter Toyota Hybrid System will be the standard configuration for XLE and Limited grades. It combines a second electric motor for on-demand all-wheel drive with the automaker's regular gas-electric hybrid arrangement on the front axle.

This configuration is fairly similar to the one in the current RAV4 Hybrid, but changes to the battery and other technologies increase the Crown's output to 236 horsepower and double its estimated combined fuel economy to 38 mpg.

The Camry, RAV4, Highlander, and Sienna are all based on Toyota's New Global Architecture K (TNGA-K), which also acts as the foundation for the Crown.

According to CNET, the chances of seeing a completely electric, Polestar 2-competing version of the tall sedan are unlikely. Although the E-TNGA dedicated electric architecture utilized on the new BZ4X seems like a missed opportunity, the Crown's development will probably predate that platform.

Related Article: Toyota Partners with Tesla Co-Founder to Recycle Old EV Batteries 

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Written by Joaquin Victor Tacla

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