Snapchat has introduced a new feature for its users called Director Mode, which gives them access to more sophisticated video capabilities. It may be downloaded for free on iOS and Android devices all around the world.
Director Mode was showcased for the first time back in April. Access it by clicking the icon that may be seen on the primary camera toolbar in the app.
What to Expect
This new feature allows users of Snapchat to capture and edit films using several new editing tools, some of which are already popular on other platforms.
Users can record films with a backdrop by using features like the green screen, similar to the TikTok filter with the same name. And the dual camera, which was previously only accessible for iOS users, is a function that shoots a snapshot or video simultaneously facing both the front and the rear of the device, much like BeReal.
Other features include a camera speed function that may speed up or slow down recordings. A rapid editing tool also enables users to cut and splice many videos together to create a single longer video.
Attracting More Content Creators
People may use Director Mode to create material to share with their friends, but the focus on additional editing tools comes as Snap seeks to build a case for Spotlight, which is its rival to TikTok.
Snapchat has created a number of programs to attract artists to produce movies for the Spotlight section of the app. These programs include competitions that provide monetary prizes for the best videos that use various lenses and sounds.
Snap's Attempt to Redeem Sales
Growing the number of people who use Spotlight is a top objective for Snap. According to The Verge, Snapchat CEO Evan Spiegel said in a letter that was issued privately in September that he wanted 30% of Snapchatters to use Spotlight every day by the year 2023.
Snap Inc. recently informed investors of its weak third-quarter earnings, which documented the lowest year-over-year revenue growth in its 11-year history. Prior to that, the social media firm cut off almost 20% of its workforce in August.
Competition in the Social Media Sector
The video editing features of competing platforms have been improved recently to bring them more in line with the TikTok experience.
Instagram, for one, has constantly added functions to Reels, such as the capability to import your own music, produce longer short-form movies, and add interactive components like polls and quizzes.
YouTube is also making an effort to challenge TikTok's position as the market leader by, among other things, making its archive of long-form films available to users so that they may cut and paste segments into the platform's version of TikTok known as Shorts.
Read Also: Snapchat Web Browser Version Now Available for All Users: Here's What You Need to Know
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Written by Trisha Kae Andrada
