Environmental issues continue to bombard society and haunt humanity with extreme impacts. Big tech companies often desire to address their concerns about mitigating the effects of climate change, yet it's only half-baked.

Misleading information about environmental protection is often the headline of mainstream newspapers and articles. To make sure that these corporations stick to their climate pledges, a platform has stepped up to ensure that it will be properly addressed.

What Plan A Does For the Companies

(Photo : Maxim Tolchinskiy from Unsplash)

Sometimes, you might see a donation drive in your local area about environmental projects. In many cases, a huge organization or corporation is the one that spearheads these programs.

These days, people easily fall trapped in companies' false promises. Apparently, the corporations could not fulfill their goals regarding the diminishment of carbon emissions and other ways to slow down climate change.

Per WIRED's report, there's a special platform that can ensure companies' tactics when it comes to these proposals. To make sure that "greenwashing" schemes won't be widespread, Plan A CEO Lubomila Jordanova thought of an idea to scale how businesses address these environmental concerns.

At one time, she traveled to Morocco in 2016 and witnessed that humans were throwing trash onto the beach. While surfing is a good thing to start the day, she instead began to pick up the garbage swept by the tide. That's the only instance that she realized the influence of businesses when it comes to environmental problems.

To combat this issue, Jordanova notes that some companies continue to release wrong announcements about climate change and decarbonization.

"There will be a lot of shiny dashboards that are being sold as carbon accounting software or sustainability optimization tools," she says.

Carbon Emission Data

Speaking of Plan A, Jordanova says that the startup utilizes a dashboard where businesses or companies can keep track of their data related to carbon emissions and the like, regardless if it's for a business trip, a workplace, or production.

For instance, BMW relies on Plan A's service for the calculation of its carbon emissions every month. Jordanova notes that the car maker uses data mapping to check the "sustainability picture" from various angles.

Jordanova adds that planning comes next after data mapping. There should be a series of questions that will tell what materials are responsible for decarbonization.

After that, reporting will be followed up for the business owners, as well as regulators and consumers. For this part, Plan A will tackle the ESG (environmental, social, and governance) impacts of a certain company.

There's a need for each organization to report the emission. In this way, the company will discover what to improve to hit its goal of carbon footprint reduction.

Apart from that, Plan A has launched a module to monitor their emissions this October. This time, even the suppliers and logistic partners can send their data so that the platform will include it in the mapping. Having said that, Jordanova points out that this leads to a network responsible for the assessment of decarbonization.

In short, companies should be responsible for disclosing all of the details concerning carbon emissions. Some firms fail to report this information and think it's the right way, but it's not.

Related Article: EMIT Mission by NASA Maps Over 50 Methane 'Super-Emitters' Across the Earth

What is Greenwashing?

There's an upcoming COP27 conference that will kick off this November. Egyptian Streets reports that this would tackle issues regarding climate finance. This will cover global warming mitigation, implementation to combat climate change, and more.

However, Swedish climate activist Greta Thunberg opposed this program. She said that it was a "scam" because it would only promote "greenwashing."

Speaking of greenwashing, it's often the way for companies to deceive or mislead their investors or consumers about the information on the environment. This is not only limited to environmental impact. A company could also fool the public by conveying bogus effects of its products or services, per Investopedia.

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This article is owned by Tech Times

Written by Joseph Henry