Hexa, a business platform for 3D asset visualization and management, recently revealed that Point72 Ventures, Samurai Incubate, Sarona Partners, and HTC had invested $20.5 million in its Series A round.
Journalists attend a multisensory experience of the "+Colonia" urban project in a 3D model in Buenos Aires on June 30, 2020. - +Colonia is an urban project of a smartcity that will be created east of Colonia del Sacramento, Uruguay, on 515 hectares on the banks of the River Plate with 7 Km of beach, 97% of renewable energy and over 50% of green and recreational spaces.
Hexa's Unique Tech Stack
Using existing 2D pictures and AI, Hexa's unique tech stack digitizes items like furniture and clothing to produce a new 3D model that serves as a virtual duplicate of the physical object. This digital twin can then be used in AR applications, social media, and websites.
According to Hexa, the models are interactive as well. Customers can inspect the item from any aspect by navigating the model using their cursor. Hexa offers its clients storage, maintenance, distribution, and analysis services for the models they develop.
The company predicts that 3D content will become more prevalent online and that dimensional objects, furniture, exhibits, and goods must be placed in these 3D Metaverse areas.
Users will be able to navigate around the models as well. 3D representations will take the place of standard 2D images and thumbnails on product sites. Brands and retailers may build, manage, distribute, and analyze 3D projects with the help of Hexa's 3D tools.
Yehiel Atias, co-founder and CEO of Hexa, believes that 3D content will be at the center of all online and offline retail.
Among the dozens of businesses that now use the Hexa 3D platform for creating, managing, and deploying their 3D assets are Amazon, Macy's, Logitech, Unity, and Crate & Barrel.
With a small piece of code, the models may be transferred to any web page, social networking platform, or gaming engine. The 3D Viewer from Hexa makes parallel processing possible by loading at the highest frame rate without compromising CPU capacity.
3D models are instantly interactive and load just as quickly as 2D photos, according to Hexa.
"Taking a product library, converting it to 3D, inspecting it, and deploying it is a tremendous undertaking," co-founder and CTO Jonathan Clark said in a statement.
"But we've eliminated the pain points with a fast, scalable solution to a very specific problem everyone selling anything in the Metaverse is going to encounter."
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Hexa's Total Funding
Hexa has received $27.2 million in total funding to date after raising $1.2 million in pre-seed funding and $5.5 million in seed funding rounds.
The company plans to use the new financing to support the further development of its 3D asset business. It currently has 100 global workers working in engineering and business development.
Hexa was established in 2018 and their technology enables companies to produce high-fidelity 3D models, 360-degree videos, and augmented reality experiences at scale.
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