Despite concerns about iPhone 15 sales in China, early indications in the United States are notably positive. AT&T's CEO, John Stankey, reported during the Q3 earnings call that the carrier experienced the strongest iPhone pre-orders we've had in years, largely attributable to the iPhone 15 series.
(Photo : PATRICK T. FALLON/AFP via Getty Images)
TOPSHOT - The Apple iPhone 15 series is displayed for sale at The Grove Apple retail store on release day in Los Angeles, California, on September 22, 2023.
Reporting Strongest iPhone Pre-Orders
AT&T's robust financial performance drove its stock to its most impressive week in over a year, with substantial smartphone sales and encouraging cash flow figures. 9To5Mac reported that a significant portion of this success can be attributed to the iPhone 15 launch in September.
During discussions with investors, Stankey highlighted that the iPhone 15 launch represented AT&T's strongest iPhone pre-orders in many years, even when competing carriers offered more enticing promotions for upgraders. This success signals a positive trend for the iPhone 15 series in the U.S. market.
Expounding upon AT&T's wireless strategy, the company's commitment to a consistent go-to-market approach has yielded positive results by steadily increasing its subscriber base, with a particular focus on high-value customers. This approach, known as the best deal for everyone, remains highly effective in capturing and retaining customer interest.
An illustrative example of this success is observed in the strong iPhone preorders witnessed by AT&T in September. Notably, these preorders outperformed previous years, even when facing competition from carriers offering more generous promotions and incentives for customers to trade in lower-value devices.
Highlighting the Power AT&T Proposition
This achievement highlights the power of AT&T's straightforward and transparent value proposition, which, coupled with the reliability of its network, continues to attract and satisfy customers. The company's ability to cut through complexity and offer attractive deals aligns with its customer-centric strategy, creating a win-win scenario for AT&T and its subscribers.
As indicated on the transcript from The Motely Fool, Stankey emphasized that the vast majority of iPhone purchasers are opting for AT&T's premium plans, even when it's not a promotional requirement, particularly the carrier's rapidly growing plan. This positive trend in early iPhone 15 sales figures offers a glimmer of optimism.
Also Read: FCC Net Neutrality: Equal Access to Internet, Regulated by the Agency-What to Know
Losing Dominance in China's Market
This marks a significant achievement, as Apple's iPhone is no longer the dominant leader in China's smartphone market share. The Chinese smartphone market has witnessed year-over-year growth, primarily propelled by substantial double-digit increases in Android device sales, with Huawei, Xiaomi, and Honor leading the way.
However, CNBC reported that Apple's iPhone has experienced a notable and sustained double-digit decline, with its year-over-year volume growth turning negative following the launch of the iPhone 15.
In light of these developments, Huawei has now emerged as the new market share leader in China, surpassing the iPhone's position. This shift underscores the fierce competition within China's smartphone market and the changing preferences of Chinese consumers.
Related Article: AT&T to Issue $60 Million Refund to Customers Affected By Data Speed Reduction: How To Know If You're Eligible
