In a significant setback for Apple, the US International Trade Commission (ITC) has rejected the tech giant's attempt to postpone an imminent ban on certain Apple Watch imports.
With only a last-minute intervention from the White House offering a potential reprieve, the Cupertino firm is on the brink of halting sales for specific Apple Watch models in the U.S.
Apple's Response: Ceasing Sales of Latest Models
In its attempt to delay the sales ban for Apple Watch Series 8 and Ultra 2, the iPhone maker appealed to ITC for consideration. However, it did not go as well as planned.
Apple recently announced its decision to cease sales of two of its latest Apple Watch models, the Apple Watch Series 9 and Apple Watch Ultra 2, starting on its website from Thursday, Dec. 21, and in Apple stores after Sunday, Dec. 24.
The move comes in compliance with ITC orders issued in October, which found Apple's blood oxygen sensor technology to violate intellectual property owned by Masimo, a medical technology firm serving hospitals, per CNBC.
Related Article: Apple Watch: Series 8 vs. Series 9-Which Smartwatch Should You Buy Amidst Ban
ITC Denies Stay Motion
On Wednesday, Dec. 20, the ITC dismissed Apple's motion to stay the original decision pending appeal. This denial puts the iPhone maker in a precarious position, approaching a scenario where it might be barred from selling a crucial product in its largest market, especially during the peak season for Apple sales.
While existing stocks of previously imported Apple Watches can still be sold, the potential sales pause for the latest models could impact Apple's revenue this holiday season.
President Biden's Potential Veto Power
According to Apple Insider, President Joe Biden holds the authority to veto the ban, yet no indication has been given regarding his stance on the matter.
With a Dec. 25 deadline looming, the White House is closely monitoring the situation. White House press secretary Karine Jean-Pierre emphasized that Ambassador Katherine Tai, the U.S. Trade Representative, is carefully evaluating all factors involved in the case. The outcome remains uncertain as Apple awaits potential intervention to avert the ban.
Masimo's Claims and Accusations Against Apple
Beyond the intellectual property infringement claims, Masimo CEO Joe Kiani has accused Apple of deceptive practices. Kiani alleges that Apple engaged in acquisition and partnership discussions before systematically poaching technical staff from Masimo.
Despite these accusations, Apple has not reached out for a settlement, according to Kiani.
"I don't care that much about the Apple leadership, given what I know about how they run the company. I still extended the olive branch and offered to work with them for the betterment of people and our shareholders, and not even a call," Kiani said. "
Apple, thus far, has refrained from providing detailed comments on the unfolding situation. The company spokesperson reiterated that the tech giant is taking "all measures" to reintroduce the product to the U.S. market.
Meanwhile, a reputable leaker claimed that the 2026 version of the Apple Watch Ultra will boast a bigger micro-LED screen.
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