Apple is going BIG on artificial intelligence with iOS 18, and this is something that users should watch out for later this year, with many reports from analysts and insiders already stressing this upcoming upgrade on iPhone's operating system. While it remains unclear what kinds of AI upgrades iOS 18 will bring, the main focus of Apple would be on generative AI.
The Cupertino giant remains behind the Big Tech regarding AI developments, unlike Google and Microsoft who went all in for this tech, as seen on its products.
Apple's iOS 18 is Going Big on AI Releases
(Photo : Ming Yeung/Getty Images)
CNET reported that multiple reports from Bloomberg's Mark Gurman signal massive expectations from Apple for its upcoming iOS 18, the software version that will bring massive AI developments from the company. Through this, it will mark Apple's take on generative AI power helping the iPhones tap into improved experiences and better power for the devices.
While Apple may not exactly bring massive developments from its AI work on iOS 18 just yet, this will mark the start of Cupertino's dive toward this new technology.
According to CNET, the iOS 18 may be a "bigger deal" compared to the upcoming iPhone 16, particularly for what it has to offer in the realm of AI for Apple products.
There are no specifics yet with what Apple has to offer from iOS 18 that centers on AI, but the teasers from Tim Cook may suggest its take on generative AI for this release. Some of the mentioned generative AI features include the auto-generated playlists on Apple Music, an enhanced version of Siri with generative AI, and possibly, its take on Samsung and Google's generative photo editor.
Apple and its AI Developments
Siri has been one of Apple's top AI developments for years now, but that is about to change once the next-gen operating system of the company arrives. Moreover, it is also in line with the massive claims from analysts that Apple will bring its AI developments to the hardware, running locally on its devices, unlike its competitors who have focused on the cloud.
Massive speculations for WWDC 2024 center on what iOS 18 has to offer, regarded as the "biggest" update coming to the iPhone operating system ever.
Apple is not shy with generative AI developments which it shared via its researchers, centering on a so-called "Keyframer" that can create animated 2D objects and images via text prompts.
Tim Cook and other Apple executives have massive belief in AI's growth in the current tech industry, with Apple not backing down from this development with more integration coming in the future. The main focus of Apple's iOS 18 development is to usher in the AI era for the company, especially for its iPhones and iPads, soon to be introduced on WWDC 2024.
