Very few movies ever see anything close to universal praise, and even fewer of those are action flicks. Mad Max: Fury Road is the exception to that rule: it's a loud, brash, action-packed movie that's drawing in positive reviews from seemingly everyone. Like every film, it has its detractors — but they're being drowned out by the ridiculous amount of acclaim the film is receiving.
One of the reasons why the movie is so good is because of the world it created. The War Boys aren't your average, run-of-the-mill wasteland bandits — they're an army of irradiated mutants who believe their ruler will lead them to the gates of Valhalla. It sounds simple on paper, but it's done so perfectly throughout the film that you start to believe something like that could actually happen.
In fact, it may have already begun.
The War Boys have taken over the Amazon page for Wilton Edible Silver Mist (basically spray paint for cakes), and it's just as hilarious and awesome as it sounds:
There are plenty of Amazon pages with funny reviews, but this is on another level. Despite having first appeared only a week ago, the Edible Mist page has been completely dominated by the War Boys' reviews — and it doesn't look like that's about to change anytime soon.
While most companies would be quick to delete the joke reviews, the folks over at Wilton have embraced it: not only are the reviews still up, but the FAQ section has been updated to address many of the War Boys' concerns.
If you really think about it, leaving the joke reviews up is good marketing. The people running the site don't catch flak for deleting the reviews, and masses of people will head to the Amazon page to see just how many of the reviews there really are — something they probably wouldn't have done otherwise. After all, did you even know what Edible Mist was before reading this?
At least we know that when society crumbles and bandits dominate the wasteland, Wilton will have our backs... everyone will be shiny and chrome!