Just a little over a week since news broke Amazon is developing its own smartphone comes news that not only will the handset have four cameras, 3D imaging features and sensors, users will use unique gestures, a tilt here and a tilt there, to access apps and menus.

As Tech Times reported last week Amazon's phone will be using retina-tracking technology in front-facing cameras and sensors. But that's just the start of what Amazon hopes will set it apart in the uber competitive smartphone market.

Supposedly, according to a report Tuesday, users will access needed features by tilting the handset in various directions. Then the tilting motion may also jumpstart a related app. For example a search for dining options may then also pop up online eatery reviews.

The news comes as Apple is fighting off Samsung in a quest to keep the iPhone in the leadership spot when it comes to consumer demand. But Samsung is clearly not being deterred though its latest Galaxy S5 didn't seem to generate the hype or media coverage that a new iPhone still ignites. It also comes as a report indicates consumers are looking for more cost-effective handsets and given Amazon's e-tailer reputation as the place to buy at the lowest price it could find a niche in the crowded market space.

The latest report on Amazon's smartphone design also claims there'll be motion sensing and head tracking features for app access instead of menu options. The phone will also supposedly let users grab images of signs and real-life objects with printed text then convert the text into a note. Such potential uses include scanning business cards to helping foreigners dealing with a language barrier.

But will all this tilt glitter be enough to pull iPhone or Galaxy users in? That depends on whether the features are ones consumers want, and not just gimmicky elements that will rarely be used. As industry pundits have noted, Amazon's supposed phone doesn't seem to be offering anything so compelling that it would impact the top two players' standing. But then again we haven't heard anything official from Amazon.