During Apple's iPhone 6S and iPhone 6S Plus announcement event Wednesday in San Fransisco, the company announced a new program that lets it control and lease iPhones yearly, with the carrier of your choice. 

The rollout is officially called the iPhone Upgrade Program and is aimed at users who want to find an easy and cost-effective way of updating their iPhone hardware year after year (which is to say, more or less every iPhone user). The program provides annual upgrades for the iPhone, which allows customers to use their carrier of choice.

It also works for unlocked phones and includes AppleCare+. This is a clever move on Apple's part, giving it the ability to control and run an iPhone leasing program as well as keeping control of their carriers. 

The package – which will come at a starting price of $32 a month – will be pushed out along with new the iPhone 6 and iPhone 6S on September 16. 

Check here for more news from Apple's September announcements.