Kindle Fire HDX Mayday button used for weird reasons, Amazon says

By Vamien McKalin, Tech Times | June 17, 11:35 PM

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Kindle HDX Family

The new Mayday tech advisory feature on the Kindle Fire HDX is being used on a regular basis by users, and sometimes for strange reasons.
(Photo : Amazon)

Well, as it turns out, it appears the Kindle Fire HDX is well prepared to help users with any form of dispute they might have with the device. Want help with that difficult Angry Birds level or someone to help settle a friendly dispute? No problem, just press the Mayday button.

The Mayday button is basically asking for help from tech support, but this is a tech support that wants to be cool and hip, so they will attempt to help with other issues as well. Want to know how to milk a cow? Chances are the Mayday guys won't be able to help with that, but they could direct persons to the correct source of information.

As per Amazon, 75 percent of all Kindle users turn to the Mayday button for tech support and other crazy things. Be warned, some of the queries might be surprising.

"When we set out to invent the Mayday button, we wanted to revolutionize tech support-and we're happy to report it's working!" said Scott Brown, Director, Amazon Customer Service. "75% of customer contacts for Fire HDX now come via the Mayday button."

One person called Amazon for help on an Angry Birds level. Apparently, this person has been stuck on it for over a week, and frustration forced the individual to press the Mayday button. In addition, a group of friends pressed the Mayday button just to ask the tech advisor on which way was best to make a peanut butter sandwich.

Some Mayday tech advisors even got asked out on dates, while others had to sing happy birthday to some customers.

Customers have also been giving positive feedback about the service:

  • "Un-freaking-believable"
  • "The Mayday feature of my new kindle is fantastic. To have a person who can hear your voice answer your questions immediately, and solve your issue within seconds is just invaluable."
  • "MAYDAY is officially the coolest!!!"
  • "I wasn't disappointed. It's everything you said it would be. Mayday is terrific."
  • "Sensational"

Since this is working out so wonderfully for Amazon so far, we expect the likes of Google and Samsung to follow in the coming months, because it is a great feature to have on a tablet.

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