Mattel said it will start selling the Lara Croft doll at $29.99 on Feb. 19. It will bear the likeness of Alicia Vikander who will star in the upcoming 'Tomb Raider' reboot that is slated for a March 16 debut.
Video Games February 19, 2018
Mattel launched a new match-3 game starring Barbie in celebration of her 58th birthday.
Apps/Software March 9, 2017
Mattel announced the release of three new special edition Barbie dolls to honor the 'Star Trek' 50th anniversary. The dolls will include the Enterprise's Captain Kirk, Mr. Spock and Uhura.
June 6, 2016
Barbie has gone futuristic as Mattel introduced the Star Light Adventure RC Hoverboard RC at the annual International Toy Fair in New York. The remote-controlled toy is basically a pink and blue drone with the doll perched on top.
Arts & Culture February 15, 2016
Barbie flaunts new body types and skin types in an evolution reflecting modern women. The iconic doll also offers new careers for children to choose from.
Society January 30, 2016
It looks like the Barbie doll line has gotten another makeover - one that has been 50 years in the making.
Movies/TV Shows January 28, 2016
Mattel has just released its first Barbie commercial that features a little boy, seen in the ad as playing with the limited edition Moschino Barbie. The Italian high fashion design house - as well as the boys who used to play with their sisters' Barbies - applaud the commercial's bold move to break gender stereotypes.
Internet Culture November 17, 2015
Barbie switches up the negative perception of the doll by showing young girls enacting their future selves in a positive new ad. Hidden cameras show how adults reacted when girls played doctor, executive, soccer coach, museum curator, and professor.
Internet Culture October 26, 2015
Comic-Con is nearly here, and toy makers are starting to reveal which exclusives they'll offer. Here's what Mattel will be selling based on 'Batman v. Superman: Dawn of Justice.'
Movies/TV Shows July 1, 2015
After over five decades of sporting painfully high heels, Barbie is finally getting flat shoes. Mattel's Fashionistas lineup of the dolls has adjustable ankles that make this possible.
Movies/TV Shows June 8, 2015
Toy maker Mattel has partnered with New York-based invention company Quirky to work on the next big thing after Barbie. The partnership aims to give an impetus to Mattel's core brands.
Internet Culture April 17, 2015
Quick, search for 'CEO' on Google Image Search, and what do you see? You'll have to look hard to find a female CEO, and when you do, she won't actually be a woman.
Internet Culture April 10, 2015
Mattel is bringing Barbie into the 21st century by connecting the toy to the Internet and giving it a voice. The doll will now be able to hold a conversation with users and get periodic updates through Wi-Fi.
Gadgets February 18, 2015
At Toy Fair 2015, Mattel revealed an Internet-connected version of the famous doll that will have 'real conversations with kids' using PullString technology via San Francisco startup ToyTalk.
Gadgets February 17, 2015
Since 2010, grown men have been getting on children's Barbie Jeeps and racing downhill in a hilarious sport that is gaining popularity.
Internet Culture December 11, 2014
The little girls of America have spoken on what toy they want for the holidays this year. It looks like perennial favorite Barbie has been dethroned by a new queen in town.
Movies/TV Shows November 25, 2014
Author of sexist Barbie book speaks out after book gets torn off the shelves, calls herself a feminist. There is someone bigger to blame, she says.
Society November 21, 2014
Mattel produces a book about a computer engineer Barbie. Only Barbie doesn't know how to code and unknowingly infects her computer with a virus. Boys to the rescue!
Society November 21, 2014
Graphic designer Nickolay Lamm reveals the Lammily doll, a more realistic version of the iconic Barbie doll.
Geek November 19, 2014
A UK mother thinks her daughter's new Barbie doll may have been dropping the F-bomb. A look at the list of the recorded phrases that the doll plays back, however, shows that it was all merely a case of, she said what?
Movies/TV Shows September 18, 2014
Riding on the success of 'The Lego Movie,' Lego becomes the #1 toy company in the world. It even beat out Barbie.
Geek September 4, 2014
Lammily doll has been designed based on body proportions of an average teenage girl and the fashion doll may soon be available in toy shops. Buh-bye, Barbie.
Society March 9, 2014