People spend a reasonable amount of time on social media presently. With social media platforms changing, many new trends have come into the light. Further, social media is becoming an integral part of people's lives. It has evolved as a medium of keeping in touch with friends and families. It has also become a way to connect with the target audience.
Australian Internet Advertising provides internet marketing services to all people at affordable rates. Likewise, they focus on increasing sales and getting more customers.
Social Media marketing trends to look out for in 2021
• Increasing use of media Chatbox communication
Nobody wants to waste time on computerized communications. Besides, Chatbox is for 2021, bringing quicker solutions to the table. The AI enquired ChatBox tries to understand all the queries and concerns. It helps in giving the best solutions within seconds.
The AI chatboxes are all integrated into social media pages through which the customers can plan then also. These Chatboxes have been improving the relations between customers and owners.
- Live video is transforming the social game
Live videos are capturing social media popularity in 2021. Secondly, the brands try to connect with the audience through live videos. It helps the customers to communicate with the websites for communications.
The live videos have become essential, surpassing video contents as well. The live videos are broadcasted on Twitter, Instagram, YouTube, etc. Almost 82% of the audience prefer live videos and can be seen using them.
• Using of stories in the content format
About 500 million people use Instagram stories to share their lives with people. Further, brands need to take a personalized approach while uploading their stories online. The videos as stories are used to outperform all the photos.
Reports say that 5.65% tap more on stories than videos. Stories have better drop-offs than videos showing people love spending more time viewing the videos.
• Growing of social commerce
With social presence growing, more tools are being used up to help in easy shopping. For instance, Instagram allows the use of product tags to enable easy checkout for payments. About 54% of the users check the authenticity of the products through social media pages.
Social media can influence about 71% of the users and persuade them to buy products. When you add social media to the equation, it shortens the customer's journey to a great extent. They can buy it straight from the platform itself.
• Local targeting to become crucial
Local targeting is going to become famous for the whole of 2021. The local brands find a way to connect with the audiences with geotagging in the social media posts and stories. Instagram has provided local people to look for posts making the brands visible.
Small businesses opt for social media to reach out to a large number of people. Local targeting helps small businesses to compete with the big brands.
Conclusion
Many social media trends will rule in 2021, impacting both the users and brands. Its time to adopt any tendency to stay ahead in the competition.
* This is a contributed article and this content does not necessarily represent the views of techtimes.com