Most organizations that deal with a large number of digital assets, such as images and videos, are having a hard time keeping up with asset management. Employees often spend hours searching for files and dealing with the volume of assets that keeps piling up. This problem hinders employee productivity and growth. Fortunately, effective solutions such as digital asset management software can help businesses manage these assets.

Joining the roster of digital asset management companies providing excellent management solutions is Wedia. Find out more about Wedia, the benefits of digital asset management, and why investing in it is necessary for businesses.

What Is Digital Asset Management?

Digital asset management, also known as DAM, is a software system that allows organizations to store, organize, manage, find, retrieve, and share their digital assets in a single source of truth. It refers to both a business process and an information management technology. A centralized DAM system provides internal and external stakeholders, including peers, employees, and clients, controlled access to the organization's digital content library. This includes files such as images, videos, audio content, documents, graphics, presentations, animations, and any other digital media that contain the right to use.

Benefits of Using Digital Asset Management

Digital assets are essential to businesses. However, they are among the least prioritized part of every organization. In most cases, digital assets are managed improperly, forcing employees to either waste their time looking for a specific file or recreate that missing asset. The more extensive the digital asset library, the more an organization will need an effective digital management solution to manage those assets.

Every department that engages with digital assets will benefit from an excellent digital asset management system. With a DAM platform in place, employees across all sectors of an organization can find, collaborate, and share digital assets in less time and with utmost efficiency.

• Provides asset accessibility

By storing all digital assets in one location, DAM software allows all internal and external stockholders to easily find and access the files they need.

• Reduces operational costs

Every minute spent searching for missing digital assets equates to time lost for more essential and revenue-generating tasks. With DAM software, businesses can benefit from easier storage and retrieval of digital assets.

• Increases brand consistency

DAM software ensures that all means of brand adherence are consistent. All sectors of an organization can reuse creative files, from messaging to visual representation, and provide consumers with a single truth.

What Is the Difference Between DAM and CMS?

A DAM and CMS are two completely different management systems. Simply put, digital asset management software (DAM) manages the content for an entire organization, while content management software (CMS) manages the content on a website.

About Wedia's Digital Asset Management Solutions

Wedia's DAM software is a cloud-based management system that allows managing digital assets, even a large volume of them, within a unique media library. It enables users to store all kinds of files in one central hub. Wedia's DAM system supports over 300 established and emerging file formats, including print, video, 3D, and 360°.

Founded in 2010, Wedia has been providing enhanced content experiences for over 10 years. The company has provided excellent quality services to more than 250+ brands in more than 80 countries and has distributed more than 60+ billion images each year. Wedia is now part of the top 10 DAM vendors worldwide, the top 5 in Europe, and number 1 in France.

This DAM software allows users to organize and search media according to a specific organization. It allows content segmentation by applying metadata that meets the expectations of a respective brand, business unit, and country. Users can take advantage of full-text search, faceted search, AI auto tags, and metadata extraction (text, facial, and emotion recognition) to find specific content.

With Wedia's digital asset management solution, users can share one or a collection of digital assets internally with the team or externally with agencies using a single link. Moreover, Wedia's DAM system allows its users to assign different roles and permissions, giving each user dedicated access to view, download, or edit files.

Wedia's digital asset management software features copyright information attached to each asset, as well as picture and video watermarking capabilities. These features enable users to share assets securely while avoiding the unauthorized use of online content and complying with usage rights.

With the evolution of generative AI, Wedia aims to provide personalized content that can help scale up an organization's content creation. The company then introduced Wedia.ai, an image-generator tool integrated within its digital asset management software. With Wedia.ai, users can now generate unique images using artificial intelligence.

Advantages of Wedia's Digital Asset Management Software

• Streamlines diverse content ideation, production, management, control, and delivery
• Offers universal media support
• Over 300 formats supported
• Strong segmentation abilities
• Uses AI to automate classification
• Consumer-grade interface for improved adoption and productivity
• Provides a Media Content Picker tool that enables users to search, personalize, and insert content directly from or within PowerPoint, Word, and Outlook
• Productivity tools for the creative team and casual users throughout the organization
• Optimizes the content lifecycle, monitors platform health, and tracks user analytics

Manage Your Digital Assets Effectively With Wedia's Digital Asset Management Solution

Need help keeping up with large volumes of digital assets? Get started with Wedia's digital asset management software today. This comprehensive management tool can do much more than just store digital assets. Wedia's DAM tool can also integrate assets into a workflow where teams from various sectors of an organization can collaborate effectively. With this powerful management solution, organizations can benefit from easy asset navigation, uncomplicated data sharing, and seamless integratio

Request a free demo with Wedia today. Visit their website for more details.