In her latest music video "Try," Grammy Award-winning, singer-songwriter Colbie Caillat speaks out against the pressure women face to be picture-perfect due to the prevalence of Photoshopped images. The main music video features her and other women taking off their makeup and at one point Caillat's skin becomes "un-photoshopped," revealing her pores and imperfections.

In an interview with Elle, Caillat talks about the pressure she feels to look perfect all the time. "When I see gorgeous models and singers and they look perfect on their album covers, it makes me want to look like that, too, and it makes me feel like if I don't Photoshop my skin on my album cover, I'm the one who's going to look a little off and everyone else is going to look perfect," she says. To combat this perpetual cycle of impossible perfection, Caillat decided to go Photoshop-free for the cover of her brand new EP Gypsy Heart.  

For "Try's" lyric video, Caillat tried to further deconstruct the media's standards of beauty by asking her friends, fans and fellow entertainers to submit photos of themselves with as little makeup as they were comfortable with. This request was met with difficulty. 

"Some of the girls still wore makeup in the pictures because they felt like they needed to at least look - I don't know, in their eyes, decent or something when they still look beautiful," she says.  "It was so hard for them to show any degree of realness."

 From Vanessa Hudgens' decision to forgo Photoshop for Bongo's Fall 2014 campaign to Aerie's unretouched ads, to even the popularity of Snapchat's signature, filter-free selfies, the unretouched  movement seems to be gaining traction.