Volvo has unwrapped its new XC90 R-Design, the brand's newest SUV which showcases a sportier, more vibrant look.

The exterior of R-Design rocks 20-inch alloy wheels, silver door mirrors, tinted rear windows and a blacked-out grille.

Inside, this model is a bespoke R-Design key fob and a 12.3-inch infotainment system. It also features a perforated leather-trimmed steering wheel, leather/nubuck sports seats and gearshift paddles. It also houses a powered front passenger seat equipped with a memory function.

Volvo has given the interior lighting an upgrade. The vehicle also features Adjustable Steering Force and Drive Mode Settings to enable drivers to pick out various settings for transmission, engine, optional air suspension and steering.

Of course, the car offers the typical safety equipment, including driver alert control which includes lane departure warning, City Safety (which incorporates front collision warning with full auto break and pedestrian and cyclist detection functionalities) as well as side, front and full-length curtain airbags.

The engines that work with the R-Design package are the T6 Drive-E turbocharged gasoline engine, D5 diesel and T8 Twin Engine hybrid.

What makes the car much more exceptional is that it comes equipped with 9-inch touchscreen control, Sensus Navigation, power-operated tailgate, two-zone climate control (which has the automaker's CleanZone air quality system) and LED headlights.

It is worth noting that the R-Design will sit between the Inscription and Momentum models of the XC90 range. The auto is priced at £49,785, or about $75,138.

It was already no secret that the Volvo intended to give the XC90 a significant sporty makeover. In fact, Volvo acquired Polestar's tuning division as part of its efforts to give its brand a more dynamic image.

Volvo is set to unveil the 2016 Volvo S90 at the Detroit Auto Show, or the North American International Auto Show 2016, slated to kick off in January. 

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