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More than a few challenges ahead for new Sprint chief

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A number of challenges await the new Sprint Chief Executive Officer Marcelo Claure, who officially took over for Dan Hesse on Monday as the company looks to rebound in the wireless market after being hit hard by the success of competitors, notably T-Mobile, which Sprint parent company SoftBank had wanted to acquire.

According to Claure, he spent the last weekend in Kansas City looking for a new house for his family and checking out schools for his children. He also announced a town hall event later this week as he wants to inform employees and shareholders of his plans to push the company forward.

He issued a brief letter to Sprint employees, in which he talked about the need for the company to get back to the basics and to deliver on its promises. It comes as Sprint is also upgrading much of its American network, which has caused some call dropping and service outages.

He will need to rectify a number of issues the company currently faces, including but not limited to service maintenance, ending outages, increasing subscribers and boosting the company's image as a whole.

"I could not be more thrilled and excited. In fact, I spent this past weekend looking at properties in Kansas City and enrolling my children in a local school," said Claure in the letter.

He fills very popular shoes, however, as Hesse had been with the company since 2007 and drew a large good-bye crowd on the Sprint campus, including a large banner that read, "Thank You Dan!"

But Claure appears ready to get down to business, saying the town hall event will give him an opportunity to "share my thoughts and vision for making Sprint the wireless carrier of choice."

Claure has been a part of the Sprint family since January, when he took up a position on the board of directors. In his letter, he said that through this role he had been able to get acquainted with management "to outline the future strategy of the company."

With T-Mobile claiming that it has become the top prepaid wireless company in the country, with over 15.64 million users, Tech Times reports, Claure has his work cut out for him. Although that is only slightly more than the reported 15.19 million that Sprint currently boasts, it shows where the company is losing ground in the wireless battle.

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