Xiaomi launched its colossal 6.44-inch Mi Max phablet earlier this month, and the company is conducting an online live stream demonstrating the smartphone's battery life. The stream has been running for almost two weeks.
The stream launched on May 10 in the afternoon at 4 p.m. local time in China, immediately after the Xi Max's unveiling. The way it shows how the 4,850 mAh battery of the Mi Max phablet is performing is impressive to say the least. The huge battery size is accommodated thanks to the massiveness of the Mi Max phablet.
The live stream shows off the Mi Max in a small frame (to the right with an hourglass next to the phone). The phablet has a SIM card and is switched on. However, it is in standby mode and no apps are running.
Every hour, the livestream shares the Mi Max's screen being turned on for a moment to show that the handset is still running.
The Mi Max battery test has engaged several viewers - it amassed more than 20 million unique views in just 11 days of the stream going live. The broadcast is up on Bilibili, the Chinese video site, and continues to garner more views. The chat box/comments section is flooded with remarks from enthralled viewers who just can't seem to get enough of the Mi Max's battery test.
Here's a screenshot of the live stream that shows the Mi Max phablet (smaller frame) running well, with an hourglass next to it.
Those curious about the comments coming in through the chat box will get an idea with this capture taken on Monday, May 23, which is day 13 of the live stream.
The nonstop live stream from Xiaomi for the Mi Max has been named "Xiaomi Max ultra enduring boring livestream" by the company. The title seems to ring a bell with many viewers as several people have taken to Weibo, the Chinese equivalent of Twitter, to express that the livestream is pretty "boring."
"What a boring livestream, but there are 10,000 people tuned in right now," noted a Weibo user.
Some people are drawn into the strangely addictive livestream despite it being boring, which is quite an impressive feat for Xiaomi.
"It's 'boring' but I'm watching every day," revealed a user.
Even Chinese publications have engaged in commenting on the live stream for the Mi Max battery test. A paper noted that the stream basically leverages the "emptiness" of the youth, who are essentially hooked to mobile devices and online videos.
What could possibly be a motivating factor - and make people endure the tenaciously long live stream for the battery test - is the fact that Xiaomi is giving out Mi Max phablets to a lucky few who comment live on the show. So far, the OEM has given away 777 Mi Max phablets - a smart marketing maneuver by the company to promote the phablet.
