Nintendo's NES Classic Edition looks to bring back fond memories for older gamers, while showing the new generation what they've been missing, and what better way to do that than to bring back a classic Nintendo slogan in order to promote the new plug-and-play console?
A new advertisement for Nintendo's mini-NES console is about as retro as it gets. It's a throwback to the time of the original NES (1985), featuring neon lights, grainy, VHS quality footage and one of Nintendo's most beloved marketing taglines, "Now You're Playing With Power."
There's never been a better time to bring back the slogan. The NES Classic Edition is 100 percent designed to capitalize on the nostalgia of fans with its look and selection of 30 classic NES games, games that include Super Mario Bros., Legend of Zelda, Mega Man 2, Pac-Man, Castlevania, Punch-Out and more. This retro-themed ad, complete with the "Now You're Playing With Power" slogan, is sure to cause a tidal wave of memories for parents and older players who grew up playing Nintendo's first home console in their youth.
It's a brilliant move on Nintendo's part. With Nintendo not formally releasing a new console this holiday season and the Wii U essentially dead in the water, it's important that the NES Classic Edition perform well come the Christmas season. At the low price point of $60, it's likely to be an attractive product during the holidays as parents wander through toy and game stores looking for something to buy their kids, only to stumble upon a new version of a game console they likely played growing up in the 1980s.
Just when it seemed like Nintendo was in need of help, it has proven it knows exactly what it's doing. Thanks to the unparalleled success of Pokemon GO, Nintendo's stock has skyrocketed. The NES Classic Edition is looking promising, Legend of Zelda: Breath of the Wild stole the show at E3 this year, and fans are hungry for more information about the company's codenamed NX console. If Nintendo can continue building on all those positives, it may be a serious force to be reckoned with come 2017, when the NX is expected to officially arrive.