Apple is reportedly planning to hold a product event on Sept. 12 that will see the announcement of several devices, including the highly anticipated iPhone 8 and the next version of the Apple Watch.

Expectations are astronomical for Apple, as 2017 marks the 10th anniversary of the iPhone and various leaks and rumors have hyped up the company's upcoming products. The upcoming Sept. 12 product event of Apple could very well be its most important over the past several years.

Apple Sets iPhone 8 Announcement Date For Sept. 12

According to the Wall Street Journal, sources claimed that Apple has scheduled a product announcement event on Sept. 12 that will include the expected three new iPhone models: the iPhone 7s, the iPhone 7s Plus, and the iPhone 8.

The report claimed that the annual event will be held at the new Steve Jobs theater at the new Apple Park campus, though it is unclear if the location will already be finished by then.

While the iPhone 7s and iPhone 7s Plus are traditional upgrades for Apple's smartphone, all eyes will be on the iPhone 8, which has flooded the rumor mill for the past several months. Recent reports on the device include an iPhone 8 price tag that starts at $999 and the inclusion of a slower and limited iPhone 8 wireless charging feature.

Other Apple Devices On Sept. 12

Apple's Sept. 12 event, however, will not only be all about the iPhone, as the company is expected to unveil several other products.

The other Apple devices expected to make a showing on Sept. 12 include the next Apple Watch, the 4K Apple TV, and the Siri-powered HomePod smart speaker. Apple is also expected to showcase the iOS 11, the next major version of its mobile operating system that will debut alongside the next iPhones.

Apple Fans, Mark Sept. 12 On Your Calendars

Apple has been in a slump. Shrinking sales, while not hurting Apple due to its massive cash coffers, revealed that the company may have lost the sense of innovation that was its foundation during the years with Steve Jobs at the helm.

However, on Sept. 12, Apple has the chance to turn things around in a theater named after the man that was the driving force of all those innovations years ago. Apple will likely be pulling out all the stops for this year's product announcement event, so fans should definitely mark Sept. 12 on their calendars to see what Apple has up its sleeves.