MoviePass, the subscription based service that wants to get more people to go to the movie theaters, has revealed the company is always collecting location data from its subscribers, during the Entertainment Finance Forum, last week, according to Media Play News.
This means the MoviePass mobile application is always tracking its users' location, whether they go to the movie theaters or not.
"We get an enormous amount of information. We watch how you drive from home to the movies. We watch where you go afterwards," said MoviePass CEO Mitch Lowe.
A statement that might not make very many feel comfortable about using the subscription based service.
"MoviePass® requires access to your location when selecting a theater. This is a single request for your location coordinates (longitude, latitude, and radius) and will only be used as a means to develop, improve and personalize the service," the company wrote in its policy statement.
Why MoviePass Is Collecting Location Data
MoviePass plans to use the location data to help suggest locations to eat dinner or grab drinks before or after going to the movies. For example, if there's a TGI Friday's nearby, the MoviePass app would suggest ordering appetizers, in addition to alcoholic beverage such as beer or wine.
How To Stop MoviePass From Collecting Your Location Data
Anyone who doesn't feel comfortable with the MoviePass app always tracking their location data can easily turn off. MoviePass app for iOS or Android devices, allows users to change the location setting to Always, Never, or While Using the App.
We've reached out to MoviePass for more information, but haven't heard back.