A​ luxury watch is the ultimate status symbol. Designing one is an achievement in itself. It takes a keen eye and understanding of high-end fashion to collaborate with the best of the best. Top brands will only work with the best talent, and that is why luxury jeweler Avi Koren has been fortunate enough to collaborate with companies like Patek Philippe, Rolex, and Cartier. So much more than just household names, these companies represent design and history like no other. 

A​vi Koren is a Belgian entrepreneur known for having the largest showroom of luxury watches, jewelry, and diamonds in Dubai. Sought after by the elite, wealthy, and celebrities alike, Koren has been curating high-end collections selling to a select clientele with the lifestyle to match. "Jewelry is an investment and a reflection of one's status," says Koren. "You can't design for it if you don't understand it."

Koren has no doubt come a long way. Starting with an inventory of gold jewelry in Israel, he then moved his operations to the United States and grew his business expanding into Dubai, Belgium, and Hong Kong. "I have always been passionate about luxury jewelry," says Koren. "Growing up, I helped my parents in their jewelry business, and things took off from there. But the truth is I have always had a fascination with the rarest watches and jewelry I could find. That passion is what fueled my business."

"Collaboration has allowed us to level up and provide the highest level of service," says Koren. By collaborating with major brands like Rolex, Cartier, and Patek Philippe, Koren can secure access to exquisite pieces that his clients are looking for. "Recently, we got our hands on a stunning and ultra-rare Patek Philippe in emeralds and platinum, a million-dollar watch," says Koren. "These are the kinds of pieces you only get when you are invited to collaborate with brands."

Koren's ability to collaborate with the most sought-after brands has made him into one of the most trusted high-end jewelers in the world. Catering to soccer stars, NBA players, models, and the Hollywood elite keeps Koren busy jet setting around the world and keeping his showrooms stocked with the most impressive timepieces. "It's certainly an adventure," says Koren. "But this is what this lifestyle is all about, and I thoroughly enjoy living it."