When people need information about a brand, business, or company, the first thing they do is Google it, or check online. Today, for a business to be successful, a strong digital presence is essential. Digital marketing expert and celebrated author, Vance Fundora's book "Keeping Up: A Guide to Building & Growing an Online Presence" sheds light on how businesses can adapt and transition online. 

What lies in store

Best-selling author and marketing mentor, Vance Fundora, is helping several businesses thrive by empowering them with the right techniques to develop a robust digital presence. His first book in the series "Keeping Up" guides these businesses on the need and method to go digital seamlessly. Vance wishes to empower smaller businesses through his book.

How businesses can go digital

The book is a step-by-step guide that any organization can follow to grow a meaningful and sustained digital presence. Vance believes that these difficult times call for change. Traditional businesses that are still undergoing business operations using age-old methods will eventually lose out in the race and get easily replaced by new ones. To help these businesses survive and empower them with tools and techniques, Vance has written his book on one of the most critical topics in business; how and why companies need to go digital.

Roadblocks of small and emerging businesses

Vance feels that small and medium enterprises are not taking the plunge to go digital due to several factors, including a lack of resources, skill, and know-how. On the contrary, massive corporates move up the digital ladder due to little or no challenges in investing adequate funds to digitalize their business. Vance's book 'Keeping Up' is a low-cost investment that unravels the methods and strategies that small and medium enterprises can learn from, to stay relevant in the highly competitive business ecosystem.

Surpassing corporate monopoly

On being interviewed as to why he priced the book at just $0.99, Vance replied that the book would help small and medium businesses grow at par with global and large firms and thrive at an equal footing. "Small businesses can't afford to experiment and make mistakes, so they stay away from digital marketing altogether. They stick to what they know and what's worked for them in the past 20 years. I understand why, not adapting is simultaneously killing every small business's chance to survive in months or years to come." While massive organizations run multi-million-dollar tests and campaigns all the time, this guide is meant to help smaller businesses and emerging entrepreneurs function at a higher level while transitioning into the digital space to grow their brand conclusively.

Conclusion

Released on 7 July 2020, the book is available on the Amazon website and reached the best-seller status within 24 hours of its release. The book, 'Keeping Up: A Guide to Building & Growing an Online Presence' is just the first part of the series. The book aims to educate the yet-to-go-digital businesses on the need to leverage the power of migrating online.

Vance is confident that his book and the ensuing volumes will serve as a game-changer.