When it seems like just about everyone is an expert at social media marketing, companies are often left scrambling to look for an agency to take their brand to the next level online. Steady growth used to be something influencers, brands, and companies could count on; in the early years of social media, developing traction was as simple as posting high-quality, consistent content and actively engaging with your followers. Unfortunately, even promising brands can easily go unseen in today's climate, even while doing all of those things and doing them well. 

The reason for this is the saturation across the platforms. There are too many brands, posts, and information for any single one to stand out and create distance. If you also consider the constant changes in the algorithms that have made it nearly impossible to reach a wide audience without investing marketing dollars and it's clear why so many influencers, and companies with great content are finding it impossible to grow their followers past a certain point. 

I recently spoke with founder Nilladriz, of digital marketing agency, Oeuvre Media. He shared insight on how he and his company can help brands break through the noise and rapidly grow their digital footprint.

Q: What pushed you to start Oeuvre Media?

A: My career began working as a photographer creating visual content for musicians' social media accounts, which we often paired with targeted ads to push the content to new potential fans. The results were amazing, especially for how underpriced and specific we could get with who we wanted to see our ads. I knew if I could do it for some of the biggest names in music, then I could package it for smaller businesses looking to develop a presence of similar magnitude.

Q: What's Oeuvre Media's "secret sauce"?

A: The secret sauce is in the commercial content we produce and how we distribute it. Every client is assigned a personal content creator out of the videographers and photographers' database at Oeuvre Media. A combination of premium content creation, public relations services, targeted advertisements, account management, and influencer campaigns all are ways we help elevate a client's brand with the goal in mind to increase annual revenue.

Q: Why should a brand or company look to work with a digital marketing agency?

Wherever everyone is, you should be. Whether it's your personal brand or your company's, establishing yourself online in 2020 is vital. The internet is ever-changing and is advancing at unimaginable rates; the people who seize real-estate via the internet are putting themselves in a position to be successful for not only now but for the rest of their lives.

Q: What are some general marketing tips you'd give to people who are trying to grow their own brand online? 

A: I honestly believe Instagram is saturated to the point where no one person can grow a following solely from just good content and establishing a consistent posting schedule in 2020. Setting a fund aside for Instagram and Facebook Ads is the first step to growing your brand digitally. However, it may seem super obvious, so many people run targeted ads and don't get their investment return because they don't know who they truly need to be targeting. 

If you're not building equity online, it's safe to say you're behind. Whether you're older and you're stuck to dated means of marketing, or you're underestimating the power of digital and not putting anything into it. You must respect the numbers. Never has a regular person reached over 100,000 people, for 100 dollars, in under a minute, from their phone screen. 

Nilladriz and Oeuvre Media have proven that as social platforms and the internet's landscape continues to shift rapidly, they remain the constant. Thanks to a steady finger on the pulse, Oeuvre has managed to refine its methods and advance with change consistently.